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Sr. Product Development Specialist

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•Support New Business & Product Development Manager, Mobile in developing the strategy for assigned mobile products
•Follow & provide feedback into product development best practices and guidelines for the team
•Develop and implement the roadmap for assigned channels and product portfolio
•Create and evolve the product strategy and future direction to meet the media and marketing solution needs of our vendors, brands and other market opportunities while at the same time ensuring the best experience for our guests
•Partner with Product Development leadership to evaluate new revenue streams including vendor search, evaluation and selection, negotiating contracts, testing & onboarding of new 3rd party partnerships
•Evaluation of new tools & technology that enable us to scale our business
•Develop & implement test and go-to-market plans; working with cross functional teams.
•Manage entire product life-cycles from business case development & strategic planning to product positioning, pricing, implementation, sale material development, and optimization
•Optimize and innovate upon our digital media products, monitor performance, and identify enhancement opportunities based on industry research/trends, web analytics, guest insight, and emerging technology.
•Present projects and initiatives; effectively communicate and educate product and channel strategies, trends and key decisions with project teams and stakeholders
•Ability to communicate mobile user stories and requirements to cross functional teams
•Work closely collaborating with cross-company partners to oversee project implementation and develop models for integrating new products in our business
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