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Sr. Planner/Account Manager

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One of our most exciting clients is looking for an amazing Senior Planner/Account Manager! Is that you?


· Have you been an Account Planner at an advertising agency in the past? Do you understand the inner workings of the Creative department and what it takes to inspire great work?
· Do you have experience working with both senior agency management and senior clients? Do you know how to work with people at this level and sell your ideas and understand how to develop the proverbial ‘big idea’ and turn them into meaningful presentations?
· You understand the importance of storytelling. You know the kinds of insights necessary to establish your POV and how to generate them.
· You’ve written plenty of creative briefs and given countless creative briefings. You know the difference between qualitative and quantitative research and when to use which. And when to use your gut.
· You are persuasive in spoken and written form. You know your way around PowerPoint and never met a whiteboard you didn’t like. You know when to listen and when to ask questions. You know how to dig deeper, to go beyond what consumers say, and uncover what they mean.
· You play well with others. Account people, Creative, Clients, even Finance likes you and wants you on their team. You get the job done and have fun doing it.
· You are comfortable with ambiguity. You know the best assignments are sometimes the one with the fewest definitions. You are entrepreneurial. You look for forgiveness, not permission, more often than not. Your instincts are usually right.
Responsibilities
• Provide leadership and guidance to develop strategic integrated marketing campaigns.
• Effectively manage and understand all research relating to the audience, brand, culture, and media channels.
• Develop accurate and insightful conclusions from research data and presents insights and recommendations.
• Collaborate with pertinent internal teams to brainstorm and deliver work for assigned clients.
• Create inspiring creative briefs that are rooted in a single-minded proposition and translate insights into creative direction.
• Lead internal agency creative briefings in collaboration with account management.
• Recommend and evaluate research that will aid in the consumer insight gathering and strategy development processes. Participate in creative presentations – must be able to sell-in, conceptualize, lead, analyze, and present qualitative and quantitative research studies.

Qualifications/Requirements
• Bachelor’s degree in Marketing or related field, Masters a plus.
• 6+ years’ experience working in an agency including 4+ years in account planning.
• Strong research skills.
• Experience with B-to-C and B-to-B marketing.
• Must be a strong presenter with the ability to conceptualize, lead and present research studies.
• Demonstrated success and ability to field questions, comments and criticisms concisely and productively.
• Extremely resourceful team player, able to function under pressure in a fast-paced environment.
• Quantitative and qualitative research experience.
• Excellent written and verbal presentation skills with a strong attention to detail.
• Power-user skills in MS Office applications.
• Familiarity with wide range of research and intelligence sources.

Apply now! I'd love to hear from you!

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