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Sr. Online Partner Marketing Manager

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This role is responsible for the strategy, management and performance of the affiliate channel.

You will oversee all aspects of the affiliate channel: recruiting and developing relationships with affiliates, creating plans to grow the profitability, developing offers to expand the program, negotiating deal structures and terms, setting up affiliate campaigns, analyzing and reporting performance, and optimizing campaigns to achieve company goals. The ideal candidate for this position will have prior experience in affiliate marketing and a solid background in online marketing fundamentals.

Responsibilities:
• Develop strategy and create execution plan for the network affiliate channel
• Identify new growth opportunities and implement initiatives which enhance affiliate productivity and increase ROI
• Develop and manage partner relationships proactively. Motivate affiliates to provide maximum exposure and revenue.
• Negotiate terms and financial structure of deals
• Set up campaigns, manage ongoing communication, optimize creative strategy
• Track and analyze metrics to evaluate and improve the effectiveness of the program
• Report business results directly to regional leadership teams & Partner Marketing senior leadership
• Collaborate with product and regional teams to shape marketing and merchandising campaigns and landing page attributes to enhance conversion
• Run well-planned marketing tests to help optimize affiliate sales and retention
• Keep up with industry trends and monitor competition
• Proactively manage affiliate compliance with terms

Requirements:
• Experienced affiliate marketing manager or other online marketing experience
• Bachelor’s degree in Marketing/Business
• Minimum 5 years of work experience
• Strong sales, negotiation, analytical and implementation skills. Must be very comfortable with data analysis and able to use data to make decisions
• Technical aptitude and the ability to operate and thrive in a multi-tasking, fast-paced environment
• Strong interpersonal & presentation skills and demonstrated experience communicating with senior management
• Strong organizational skills to prioritize and balance multiple priorities

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