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Sr. Online Marketing Specialist

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Sr. Online Marketing Specialist
Our Client is seeking a Senior Online Marketing Specialist to join our team to manage our online presence on a day-to-day basis. Successful individual will be the heart of our online presence; responsible for the content and functionality of our homepages, portals, e-commerce and social media sites. Operating in a cross-functional manner with both internal team members and external providers, the Senior Online Marketing Specialist will develop content and messaging to our partners, customers, and prospects online. This is a ‘doer’ role that requires good planning, creativity, mixed with a technical skillset. Personal enthusiasm ‘go the extra mile’ to support marketing and sales required. The successful candidate will wake up each day wondering how they can improve our online presence and drive more leads for the organization.

Responsibilities
• Lead Global Online Web Operations,including: Home & Product Pages Content & Functionality, Partner Portal Access, Content & Functionality, and Online Store Functionality
• Continuous evolution of design, site navigation & content delivery
• Co-author content, manage content translations, posting and content management, page creation, site maintenance & bug-fix
• Manage Online Demand Generation ecosystem
• Drive effective Search Engine Optimization (SEO) by managing website content, tags, analytics and utilizing tools such as Google Analytics
• Execute Social Media Activities, including: Posts, Tweets, and Blogs
• Conduct Mass Email Blast and Manage Lead Dispositions into Sales Organization
• Maintain Vendor Management relationships and direct deliverables of vendors
• Reconciliation of invoice(s) to effort/results
• Other duties as assigned

Requirements
• 4-6 years of sales, marketing, and/or communication experience
• 5%-10% travel
• Must have demonstrated use and knowledge of content management system (Ektron a plus) and HTML
• Must have working knowledge of Google analytics & Google Ad Words
• Experience with Marketing Automation Tools
• Capability to produce and export XLIFF files
• Strong experience in Outlook, Excel, Word, PowerPoint and Sharepoint
• Knowledge of Adobe InDesign, Photoshop or Adobe PDF Professional highly desired
• Some working knowledge of Salesforce.com
• Self-starter and strong project management skills required
• Bachelor’s degree, Masters preferred but equivalent work experience acceptable

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