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Sr. Media Manager

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This role is to provide world class media expertise to deliver brand communications that promote a superior customer experience and drive business results. The Senior Manager, Media will lead media planning and buying for two target segments. S/he will ensure plans deliver upon brand marketing objectives and generate high value (ROI and engagement).

S/he will be a subject matter expert in media planning across all media channels (TV, print, search, digital media, etc.). This position will report in to the Media Director and is part of a larger media team within the Marketing Effectiveness Function.

Role Responsibilities:
Develop media strategies that align to brand strategic objectives
Lead and manage media buying and planning process multiple target audience and across multiple media channels (TV, print, journal, digital media and search)
Lead and manage media agency teams, including SOW development
Drive efficiency and effectiveness in media planning and buying activities through oversight of agency recommendations, including use of new technology platforms
Lead and manage media performance reporting/analytics to provide insights, implications and recommendations to optimize media campaigns and deliver on goals
Establish and share media best practices and benchmarks across brands; highlighting opportunities to test, learn and optimize/evolve based on knowledge and understanding of patient insights, competitive media initiatives, new channels and/or offerings by channel
Being the subject matter expert and thought leader in all media – providing expertise in media channels, technologies and approaches (direct response, general awareness) across all phases of media planning and buying
Preparing competitive media assessments
Knowledgeable in both traditional and digital media with primary focus on digital media, including SEM/SEO
Identify innovative tactics, drive strategic use of media and optimize media investments to ensure delivery against goals
Understand the evolving media landscape and be able to interpret and apply that back to specific brand strategies to yield the greatest possible impact on business performance

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