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Sr Media Manager

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Vitamin T is assisting our client in their search for a Sr. Media Manager. This is a temp to perm opportunity, onsite in Fort Lee, NJ.
Expertise needed in the following categories:
· Paid Search: Deep experience in customer acquisition, with deep expertise in Paid Search (Google, Bing, Yahoo)
o Keyword Discovery, KW list creation, KW match types, and KW Negative strategies
o Thinks creatively about how to test and learn within engines, wants to constantly improve campaigns, confidence in testing, and can create test designs.
o Experience aligning campaign architecture in SEM platforms to client objectives
o Has experience developing ad copy within SEM, and aligning that to tightly thematic and contextually relevant ad groupings within the engines.
o Has the pulse on what’s new in engines, and proactively presents those to management.
o Has experience making Budget and Bid changes in the system after rigorous reporting analysis.

· Paid Social:
o Experience with Facebook, managing campaigns within Power Editor.
o Experience with PMDs such as Social Code and Unified Social
o A plus would be experience with other emerging paid social platforms such as Instagram, Pinterest, Snapchat etc.
· Organic - has some working knowledge of how to drive brand consideration using content, creative and paid media to insight a response from users to drive traffic downstream to Paid SEM/Social and other demand capture vehicles.


Job Requirements:
o 3+ years relevant experience.
o Worked with analytics platforms such as Omniture, Web Trends and Google Analytics. Must be a Google expert!
o Experience using pixel technology, re-marketing lists/cookie lists and other targeting tactics to identify and then target consumers. Understand the taxonomy of sites and has a working knowledge of ad tracking/serving, deterministic data, DMPs etc.
o Can work across multiple accounts and is well organized.
o Entrepreneurial

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