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Sr. Marketing Mgr

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Join the leading international coffee retail HQ'd in Seattle and bring your Marketing talents to a dynamic team! We have an immediate need for a talented marketing professional to oversee and lead the development of key enhancements of B2B websites to drive customer loyalty. Develops and manages key digital communications efforts working closely with partner agency including operator websites, email campaigns and social media. Creates and presents the business case for new initiatives to support growth strategies and profitability targets. Managing the development and implementation of integrated marketing plans and initiatives for a business unit, field or department.

Summary of Key Responsibilities:
Responsibilities and essential job functions include but are not limited to the following: Communicates marketing activities with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders. Develops, manages and tracks marketing budgets, timelines and processes from kickoff to execution. Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints. Manages execution details of marketing and promotion plans and initiatives with visual merchandising and visual communications partners. Presents marketing strategies and execution details to senior leadership, management, zone marketing directors and other departments. Leads or develops crossfunctional teams in support of marketing activities. Coordinates with other departments and field marketing teams to ensure marketing and communication initiatives are aligned with the global brand strategic direction. Leads the development of multichannel, integrated marketing strategies and programming plans for marketing activities within a specific business unit, field team or department. Leads and develops additional marketing initiatives for the company or senior leadership as needed. Manages relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication materials. Creates and maintains strategic marketing tools for regional teams to use in the execution of initiatives at the market level. May lead effort to track marketing performance, gather consumer insights and analyze or evaluate program effectiveness. Shares findings with business units, field marketing teams and other departments and integrates findings into future marketing activities and initiatives.

Summary of Experience:
Experience in marketing/marketing communications, with a focus on digital communications. 5+ years
Experience in developing and launching websites and/or technology projects (CRM tool, Web-to-Print) with solid understanding of back end systems and processes
Foodservice and/or B2B marketing experience preferred
Strategic planning and execution: 7-10 years.
Relationship management with external agencies, vendors or business partners: 5 years.
Leading and facilitating cross functional or organizational groups.

Required Knowledge, Skills and Abilities:
Ability to communicate clearly and concisely, both orally and in writing. Ability to manage others. Ability to balance multiple priorities and meet deadlines. Ability to work both independently and as part of a team. Strong analytical skills. Ability to work as part of a team. Creative problem solving skills. Knowledge of direct or indirect retail or brand marketing. Knowledge of marketing program development and implementation.

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