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Sr. Marketing Mgr - Phone Apps

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Our client's phone app team is looking for an experienced marketing professional to help out on customer acquisition, traffic generation, promotion creation and execution, and general customer experience improvement for the hand held reader and phone. As a Senior Marketing Manager, you will assist in executing on a marketing plan for the that builds awareness of and drives traffic to our online and mobile storefronts. You will manage implementation of our brand, positioning and editorial voice. You will also take part in marketing planning for our client's Appstore and reader business and drive results at the tactical level (manage campaigns with site merchandising tools, analyze traffic data, and solve problems).

Role Responsibilities:

Contribute materially to and execute our marketing plan using mobile marketing, free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, site-placements and other relevant marketing vehicles
Help to shape design elements of our store and ensure that the right voice and high-quality bar are maintained throughout.
Serve as representative for mobile demand generation and merchandising

Basic Qualifications

7+ years experience in marketing or marketing communications
4+ years experience in online marketing.
Bachelor's degree required.

Preferred Qualifications

Proven track-record of delivering online (and ideally mobile) traffic growth from multiple sources including mobile marketing, free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, and on-site placements
Expertise in product marketing strategies especially in the online (and ideally mobile) channel(s); proven ability to generate innovate and effective marketing programs that generate results
Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles
Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Composed, poised and professional demeanor.
Superior verbal and written communications skills. Extreme attention-to-detail.
Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions.

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