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Sr. Marketing Manager for Kids Learning Products

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The Sr. Marketing Manager will direct the strategic marketing planning and execution for the growing slate of learning products. Experience leading the go-to-market and sustain marketing activities for digital and physical learning products or services (such as toys, electronics, books, games, apps, websites, etc.) will be a key requirement for successful candidates.

Responsibilities
*Lead the holistic brand and product marketing strategy across all physical and digital products and services.
*Drive brand development and sustain efforts, brand and product positioning, competitive analysis, media mix and budget allocation, messaging and go-to-market / sustain marketing activities for kids learning products.
*Lead the rolling 12 to 24-month strategic marketing calendar and product prioritization process to focus marketing efforts and activities on key business drivers.
*Track the early learning / kids educational landscape and share emerging category and consumer trends and conduct competitive analysis for key franchises and products.
*Partner with strategic marketing and consumer insights to deliver a holistic customer and consumer segmentation framework and targeting strategy. Includes conducting primary research via focus groups and online or mobile channels.
*Partner closely with producers and the development team on roadmap planning, product concept testing, product feature prioritization, pricing and monetization strategy and product greenlight thru the entire product lifecycle.
*Develop marketing campaigns and seasonal promotions to create marketing platforms that span product launches.
*Lead the product marketing process - from green light thru launch and sustain - to achieve significant product success and consumer adoption.

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