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Sr. Marketing Manager

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Our fabulous San Diego client needs a Sr Marketing Manager to join their team. This is a very senior level role, with a strong emphasis on branding.

The right candidate will have:
1. Downstream marketing experience (in medical device and FDA, preferred)
2. Seven years of experience in marketing
3. FDA regulated experience in Class 3 or Class 2 (less ideally)

The Senior Manager, Brand Marketing will lead the company in developing category awareness, enhancing brand recognition, managing customer engagement, and growing revenue and profit through digital and traditional channels. In this role, the candidate should understand customer needs and uncover customer insights in order to create a differentiated, unique brand. In partnership with the Director of Brand Marketing, the candidate will focus on the positioning of products (positioning, differentiation, integrated messaging) across consumer and healthcare professionals (HCP) and utilize his/her expertise in classic marketing, digital technologies (web, mobile, email, social media, e-commerce, etc.), optimizing investments across digital channels (PPC, email, data-feeds, e-promotions, SEO/SEM, social, etc.) to drive best-in-class execution.

RESPONSIBILITIES:
• Help build the brand with focus on brand definition architecture
• Assist with creation of messaging strategy and programming/integrated communications
• Support the launch of New Product(s) with aligned positioning and integrated communications strategy for HCP and Consumer
• Provide input to Director in developing communications objectives/framework for the brand that adheres to overall Masterbrand approach to ensure creative and messaging is delivered for Consumers and Professionals
• Support the delivery of claims and evidence-based messaging through strong collaboration with key stakeholders (Clinical Affairs, Regulatory, Biostatistics, International etc.) for consumer-facing and HCP-facing audiences
• Optimize the website for search engines to improve paid and organic search rankings for relevant search terms. Activities include creation of fresh content, keyword enhancements, inbound link campaigns, and other Search Engine Optimization (SEO) best practices.

Manage localization of all online marketing content to ensure relevancy of the company's message to the target audience, and geographic page rankings.

• Collaborate with product areas, marketing staff, management, and outside agencies to strategize and implement online campaigns in support of the corporate business plan and stated goals in a cost-effective manner. Ensure all web activities support broader marketing initiatives, and uses digital channels to reinforce “offline" marketing campaigns.
• Oversee the development of online ad creative in support of planned marketing initiatives. Ensure compliant and effective messaging and placement maximizing budgeted spend.
• Leverage analytics to develop greater understanding of segment-specific customer behaviors and leverage insights into increasingly impactful campaigns
• Lead website design including integration of social media, search engine optimization and analytics
• Launch and oversee advertising and media planning

SKILLS & EXPERIENCE:
• Bachelor’s degree in relevant field. MBA preferred.
• Possess a minimum of five (5) years of progressive marketing experience or equivalent with medical device experience or healthcare professional marketing preferred.
• Strong brand management experience with a demonstrated record of marketing leadership including integrated communications/advertising delivery, new product launches, business plan development, and/or classical marketing training.
• Minimum of 5 years managing an internal digital marketing team and/or external digital marketing agency, including SEO/SEM, data-feeds, aggregator sites, email, e-promotions, on-line advertising, social media, and web analytics.
• Product management experience including taking a product/ service from concept to launch in a competitive market.
• Well-versed in building, and gaining alignment to, a suite of reporting metrics that drive ROI and inform performance.
• Data-driven with deep appreciation for details and executional excellence. Excited to roll-up sleeves and dig in to deliver exceptional quality and speed.
• Experience working with Legal, Regulatory and Global partners advantageous.
• Highly motivated, results-oriented, self-starter who embraces a fast paced environment and is unfazed working with tight deadlines.

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