In this role, as the Senior Marketing Manager, you will be responsible for providing integrated marketing support to the clients high-profile brands. Other responsibilities include:
Immediate 6 month need for an experienced Marketing Manger- starting ASAP! Does have potential to go to a full year contract!
Develop integrated global consumer communications strategy. Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth. Assist with analysis of products, brand and category performance. Develop primary communication vehicles in advertising, PR, online, etc. Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers. Create go-to-market template to deliver global marketing to regional level. Provide timely and consistent communication of brand activity and key information to internal business partners. Act as point person/key liaison on all licensing related business matters. Oversees regional merchandising activities relative to category plan