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Sr. Marketing Manager - Consumer Financial Services (4127)

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Senior Consumer Marketing Manager needed to lead the acquisition and onboarding strategy for new financial services consumers. Candidate must be analytical, experienced with test & learn approaches, have a strong consumer marketing background on acquisition and new consumer marketing, with a proven track record for driving customer signups and engagement.

Candidates must be extremely strong and well-experienced in the following areas:
• Significant consumer marketing experience
• Always thinks about the consumer experience
* Strategy development and execution
• Aability to build simple financial models, understand metrics/date for campaign results
• Proven leadership ability with great interpersonal and communication skills - must be able to build relationships and influencing others


Primary Job Responsibilities:
• Drive development of consumer acquisition strategy; drive new financial services signups through all acquisition channels.
• Build a comprehensive testing plan for driving new incremental signups.
• Drive development of new consumer onboarding strategy; driving activation and continued usage of services
• Build a comprehensive testing plan for driving activation and engagement of new members as well as maintaining current marketing efforts.
• Serve as an expert on consumer prospects and new members. Be the voice of the customer: leveraging customer data, research, results and insights to drive marketing strategies. As well as ensuring continuous understanding and/or keeping the pulse of this key segment.
• Partner with cross functional teams (product teams, CS, credit, risk, compliance) to ensure a seamless end-to-end experience from exploration, signup and onboarding of new member across all channels (signup flow, email, onsite, offsite, ecommerce sites, check-out).
• Define and execute on innovative test and learn strategies for both acquisition and onboarding of new members which could include existing channels as well as new channels
• Ensure rigorous analytics across the program including building and fostering a culture of continuous testing and optimization, with a specific focus on developing and executing ROI-positive campaigns/strategies.
• Partner with risk team to develop benefits & experiences that delight customers & drive engagement.
• Work with finance to build financial models to understand opportunities acquisition and new member opportunities.

Job Requirements:
• Consumer-centric person who has had major successes with acquisition and new member programs at best-in-class consumer brands
• Challenger mindset: ambitions exceed resources; openness to do things differently; assume thought leadership of, and be prepared to, redefine the category
• Analytical mindset and experience using data and customer insights to inform strategy, drive decisions and create segmentation models
• Strong collaborator, yet someone who is willing to stand behind provocative points of view
• Superior relationship and influence management skills in interacting with senior leaders, peers, and external partners…with proven ability to influence decisions in a matrix environment (always using data to demonstrate arguments and win additional investments)
• Demonstrated strong marketing strategic & creative thinker
• Must handle multiple priorities with a strong attention to detail and should possess strong analytic and problem solving skills.
• Experience partnering with Customer Service Teams focused on providing priority support for certain segments of customers
• Experience with marketing channels such as email, onsite (banners, landing pages), CS, IM, mobile, direct mail
• 10 + years of relevant experience
• BS / BA Marketing. MBA a plus

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