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Sr Marketing Copywriter

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This is a conceptual AND long-form writing role for marketing campaigns and collateral material.

Senior copywriter/editor collaborates with designers, strategists, and other writer/editors to concept, present, revise, and execute copy for innovative member-focused marketing projects and campaigns. Candidate creates content that aligns with brand voice and uses his or her talent and skills to find new ways to express that voice. Candidate must be a problem-solving leader with strong communication and critical thinking skills; must be able to deliver strong creative ideas while working on multiple projects (on various topics); must be able to work both independently and in teams; must be able to make timely and effective decisions that produce results that are accurate, on-brand, on-objective, and on-deadline.

Portfolio must include examples of both short- and long-form writing.
4-10 years marketing writing experience preferred.
Four-year college degree required.
Healthcare, SEO, and direct marketing experience a plus

Duties include:
· Conceptualize, write, and edit brand and marketing communications always keeping in mind the objectives of the assignment and the needs and requirements of the audience.
· Apply research, problem-solving, and creative thinking to translate creative briefs into compelling and/or informative copy solutions.
· Produce compelling, on-brand ideas and content.
· Ensure that copy solutions meet brand standards and requirements (style, voice, tone, etc.) and that verbal and visual expressions work hand in hand.
· Keep abreast of key editorial requirements, legislative issues, regulatory guidelines and organizational goals.
· Actively pursue creative growth and development through experience, exposure, and education.
· Provide functional leadership with creative teams and project partners (e.g. Brand Strategy, Integrated Marketing Communications Operations, Multimedia, Internet Services Group, Due Diligence, etc).
· Actively identify, recommend, and participate in development of improvements in workflow, processes, creative outcomes, etc.
· Contribute to internal department initiatives, including updating and creating processes, documentation, tools, etc.
· Build networks with peers, colleagues, and project partners through the collaboration and experience of project work.
· Contribute to the development of client presentations.
· Present and explain creative rationale to individuals, creative teams, and department leadership.

Scope of the project: Ongoing project work -- simple letters through to complex, cross-channel campaign development including direct, online, outdoor, print, and more; projects range from promotional to informational in nature.

Top 3 preferred skills: (1) Strong communication skills, (2) demonstration of good judgement, (3) application of organization/time management.

Top 5 daily responsibilities:
(1) Work closely with design and creative management teams to create solutions that are on-brand and on-brief
(2) Quickly and effectively assess/prioritize work as assigned with the goal of meeting defined deadlines.
(3) Participate in daily stand-up traffic meetings to share project workload and availability.
(4) In collaboration with our MarCom partners, support, and sometimes deliver, strong presentations to partners and executives describing the rationale and approach to project work
(5) Strengthen reputation of the copywriting and Brand Creative team by providing expertise with a strong service orientation.

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