These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Sr. Marketing Analyst

0 people like this description

Sr. Marketing Analyst (Full-time, Temp-Perm)

We are seeking a data-driven Sr. Marketing Analyst to join our growing team at our Austin, TX headquarters. The Sr. Marketing Analyst will work closely with the Director of Marketing to analyze, diagnose and optimize our digital marketing campaigns as well as any offline ones.  She/he will be responsible for performing sophisticated analysis, interpreting data and providing insights regarding the market, trends, competitors, potential and existing customers and current campaigns. A successful candidate will be able to autonomously analyze qualitative data, trends, strategies and must have experience conducting consumer research, complex data mining/analysis, as well as creating compelling data visualization and charts.

Essential Functions and Responsibilities, include but are not limited to:

  • Aggregating data from various internal and external data sources to analyze dozens of marketing campaigns and provide recommendations to optimize them
  • Developing hypotheses and conducting the necessary analysis to validate them
  • Collecting data on consumers, campaigns, competitors and market place and consolidating information into actionable items, reports and presentations
  • Understanding business objectives and designing surveys to discover prospective customers’ preferences
  • Conduct statistical analysis to develop and deploy prediction models
  • Perform valid and reliable market research SWOT analysis
  • Develop executive dashboards and reports to monitor KPIs and business performance
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Remain fully informed on market trends, other parties researches and implement best practices
  • Other duties as assigned

Minimum Knowledge, Skills and Abilities:

  • Bachelors degree in Statistics, Marketing, Communications or related field; MBA preferred
  • At least 5+ years of experience in Marketing Analytics position working with A/B Testing, Statistical Modelling, Predictive Modelling, Regression and other analytical methods
  • Demonstrated proficiency in critical thinking and structured problem-solving skills
  • Experience in analyzing and optimizing consumer-level marketing campaigns
  • Ability to interpret large amounts of data and to multi-task
  • Experience with web analytics (e.g. Google Analytics)
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong communication and presentation skills
  • Experience using statistical analysis software and database communicators (SAS, SPSS, SQL etc.)
  • Proven market research and analysis experience
  • Proficient using Microsoft Suite (Excel, Powerpoint)
  • Familiarity with CRM programs

Physical/ Environmental

  • Constant sitting, standing, walking and computer use.
  • Constant communication both in person and via telephone and/or computer
  • Occasional bending, reaching and lifting
  • A medium to high level of manual dexterity required.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs