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Sr. Marketing Analyst #433945

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Aquent's client is in need of a Senior Marketing Analyst in Columbus, OH who will assist with One Brand transition on the web for Voluntary Benefits Group. Please see description below.

Job Summary: Assists in executing marketing programs in support of business unit, distribution channel, segment and/or product line goals. Applies standard principles, theories and concepts.

Relationship: Reports to Manager/Director

Duties and Responsibilities:

-Performs routine and non-routine collection of consumer, customer, producer and competitor information through telephone inquiries, correspondence, online, interaction with companies and review of publicly available and syndicated research information. Collects and analyzes information about consumer behavior, producers and industry, economic, regulatory, demographic, and technological trends that may impact markets or marketing strategies. Analyzes and summarizes collected information in an easy-to-read format. Prioritizes information and produces reports and executive summaries for business partners.

-Utilizes market database analysis programs to meet business needs in acquiring and warehousing customer information and demographics, establishing customer profiles, targeting customers, new sales, marketing and product opportunities and marketing strategies.

-Reviews competitive websites and collects marketing intelligence regarding competitive position. Reviews and analyzes website traffic for trends and use patterns to identify and quantity customer habits and behavior.

General Duties: Maintains basic knowledge and/or expertise in: marketing, insurance and investment business concepts, assigned line(s) of business, current trends in the insurance industry and our competitors, project management concepts and PC based software programs. Continues to develop more in-depth knowledge of a specific marketing discipline, and broadens knowledge to other disciplines. Performs other duties as assigned.

JOB REQUIREMENTS:
Education: Undergraduate studies in marketing, communications, journalism, advertising or related field. May been entry level for masters level candidates.

Experience: Typically 3 or more years of related professional experience in the marketing, research, or development of life/health/annuity, property/casualty insurance or financial services products. Masters degree may be substituted for experience as appropriate.

Knowledge: Working knowledge of basic marketing practices and procedures. Knowledge of two more marketing disciplines such as database management, research, marketing campaigns. Prefer familiarity with applicable products/distribution systems. Insurance and/or financial services products and terminology a plus.

Skills and Competencies: Command of all skills necessary for verbal and written communications to explain complicated analyses and quantified information to all levels of management, internal and external to the company. Proven ability to analyze qualitative and quantitative information and external factors that may influence or have an impact on the company, as well as the customers, distribution systems, operations, and the strategic planning process. Proven ability to set work priorities that conform to established objectives, timeframes and accomplish a task in the most effective manner. Proven ability to manage projects and define administrative methods and procedures to attain office objectives. Ability to maintain working knowledge and/or expertise in PC-based software programs, insurance/business concepts and assigned line of business as well as marketing and strategic planning concepts.

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