Our client's Digital Consumer Group is looking for a tenured Optimization Sr. Manager/Director, ideally
with experience across both mobile and web platforms to join their digital customer growth
team. This role will work across the entire consumer lifecycle and support conversion
optimization across all in-experience and in-product journeys.
Own and be the resident marketing expert, leveraging testing tools for A/B test page
updates to support our “always on” testing culture.
Lead technology investment decisions with significant performance target on activities,
while balancing delivery of strategic planning with tactical execution.
Work in partnership with required peers to design insightful tests (e.g. test length, KPIs, AB
test vs. MTV etc.). Develop test matrices and rolling calendars for relevant testing, using
statistically valid principles. Clearly communicate testing plan and key results to a spectrum
Perform hands-on, end-to- end development and QA of all marketing tests that need to be
developed within our testing platforms.
Champion the investment in and build out of testing & personalization capabilities as it
relates to marketing optimization strategies. Partner and influence cross functional groups
to deploy optimization requirements for marketing.
Provide thought leadership in how we evolve our optimization & marketing personalization
Pull together required support structure (internal & external) to help achieve optimization
goals for marketing.
7+ years of digital marketing experience in a consumer ecommerce, finance or retail
3+ years of hands on experience in optimization of customer conversion levers e.g. landing
page content, creatives and other contributors towards minimizing abandoned transactions.
Ability to manage agency relationships or build a team around business needs.
Track record of achieving statistically significant lift via conversion rate optimization in high
growth, consumer facing platforms.
Well versed in testing methodologies and hands on knowledge of tools, such as Adobe
Target and Optimizely.
Strong technical acumen, knowing how to size projects between quick front end vs heavy
back end, communicates well with product owners & technical teams.
Extremely strong analytics experience, with knowledge of what data to look for and
articulate both the rationale for data creation as well as the insights that result from the
Proven experience in presenting and reporting on key metrics and judgement to use the
appropriate data visualization to represent performance results or insights to inform plans.
Bachelor’s degree in Business Administration or related field.