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Sr Manager/Director, Optimization

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Our client's Digital Consumer Group is looking for a tenured Optimization Sr. Manager/Director, ideally 
with experience across both mobile and web platforms to join their digital customer growth 
team. This role will work across the entire consumer lifecycle and support conversion 
optimization across all in-experience and in-product journeys. 
  
Responsibilities: 
 Own and be the resident marketing expert, leveraging testing tools for A/B test page 
updates to support our “always on” testing culture. 
 Lead technology investment decisions with significant performance target on activities, 
while balancing delivery of strategic planning with tactical execution.   
 Work in partnership with required peers to design insightful tests (e.g. test length, KPIs, AB 
test vs. MTV etc.). Develop test matrices and rolling calendars for relevant testing, using 
statistically valid principles. Clearly communicate testing plan and key results to a spectrum 
of audiences.  
 Perform hands-on, end-to- end development and QA of all marketing tests that need to be 
developed within our testing platforms. 
 Champion the investment in and build out of testing & personalization capabilities as it 
relates to marketing optimization strategies. Partner and influence cross functional groups 
to deploy optimization requirements for marketing. 
 Provide thought leadership in how we evolve our optimization & marketing personalization 
capabilities. 
 Pull together required support structure (internal & external) to help achieve optimization 
goals for marketing. 
 

Experience 
 7+ years of digital marketing experience in a consumer ecommerce, finance or retail 
business. 
 3+ years of hands on experience in optimization of customer conversion levers e.g. landing 
page content, creatives and other contributors towards minimizing abandoned transactions. 
 Ability to manage agency relationships or build a team around business needs. 
 Track record of achieving statistically significant lift via conversion rate optimization in high 
growth, consumer facing platforms. 
 Well versed in testing methodologies and hands on knowledge of tools, such as Adobe 
Target and Optimizely. 
 Strong technical acumen, knowing how to size projects between quick front end vs heavy 
back end, communicates well with product owners & technical teams. 
 Extremely strong analytics experience, with knowledge of what data to look for and 
articulate both the rationale for data creation as well as the insights that result from the 
data. 
 Basic experience coding with HTML, CSS3, and some jQuery / JavaScript is a plus. 
 Proven experience in presenting and reporting on key metrics and judgement to use the 
appropriate data visualization to represent performance results or insights to inform plans. 
 Bachelor’s degree in Business Administration or related field.

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