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Sr. Manager of Multicultural Marketing

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Senior Manager of Multicultural Marketing

Description:
Reporting into the Director, Multicultural Marketing, this position is responsible for proactively supporting and project managing Multicultural Marketing initiatives including project managing creative campaign development and execution, media planning, PR and social media efforts targeting African American, US Latino, LGBTQ, and women travelers. This role will also serve as the day to day liaison to internal and external stakeholders and agency partners. Emphasis will be placed on the ability to project manage a multi-pronged campaign, direct day-to-day activities of key agencies, working closely with the Director, Multicultural Marketing to execute against the strategy. 

Key responsibilities include: 
• Day to day agency coordination 
• Media plan management 
• Ongoing tracking of results and KPIs 
• Project manage pull through plan coordinating across Loyalty, Brands, Continent, Buzz Marketing, Partnerships, Diversity and Inclusion, Social Impact and Sales teams 
• Develop and execute social strategy and internal communications plan to support experiential activations 

Key projects: 
• Update and maintain websites including LGBTQ package promotion 
• Manage distribution of messaging, assets, and tool guides throughout organization 
• Manage Global Marketing and Committee for Excellence reporting 
• Facilitate collaboration across agency partners 
• Manage ongoing requests for assets – both internal and external 
• Project manage creative campaign development and review process 
• Develop plan and content for Multicultural Marketing Mindset Lunch and Learns 

Qualifications 
 Previous experience (3-5 years) within multicultural marketing discipline strongly preferred 
 Ability to work in a fast paced, matrixed environment 
 Ability to multi-task and deliver projects on-time and on-budget 
 Team player who can navigate cross-functionally 

Education 
 Bachelor’s degree required: Marketing, PR or Communications degree preferred 
 

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