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Sr. Manager for Paid Search

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AQUENT has the ideal temp to hire opportunity for a Sr. Paid Search Manager for one of our large corporate clients. The ideal candidate will be responsible for maximizing the sales and profitability of the retailer’s paid search marketing efforts. This person will be in charge of the search-marketing budget, drive the brand’s paid search strategy and initiatives along with over seeing day-to-day operations of the paid search organization.
This role may include but not subject to the following:
• Managing, planning, launching and optimizing PPC programs across Google, Bing, and other engines to maximize sales
• Act as point of contact for vendor communication, data analysis, writing and optimizing, bid optimization decisions, management of product feed based search listings, and ensuring keyword coverage across brands and products
• Collaborate with other paid search team members to track interaction between SEO and SEM and identify opportunities for sales growth and cost savings
• Work closely with different teams including analytics, site and merchandising teams to develop and implement testing strategies for keywords, creative, landing pages, match types, day-parting, external paid search, site search, research and data analysis to determine keyword targets and effective strategies
• Manage relationships with key search partners to improve efficiency and scalability of current search marketing efforts
• Maintain knowledge of new features, technology, keyword development, bid management tools, search trends, changes and developments in the industry for best practices

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