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Sr. Manager, Strategy & Planning

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(New York, NY)

Overview
The Manager of Strategy & Planning is both internally- and externally-focused on developing & presenting strategic marketing solutions, including planning and ideation efforts, for both existing and potential clients.

This person has a consumer-first mindset, and is widely knowledgeable on a wide array of both online and offline experiences, technologies and trends. It is expected that this person will leverage this knowledge to offer appropriate marketing solutions to account teams and their client constituents.
Primary responsibilities include interacting as a strategic and planning lead for client services/account teams, communicating and advocating effectively to clients and prospective clients, capturing and distilling insight into brand ownership, and discovering/introducing emerging platforms, technologies and opportunities for consumers to interact with to enhance their value within their journey.
Additionally, this position will help build Customer Experience Journeys for our clients, partners, and internal stakeholders. As part of the Customer Experience Journey development process, this candidate will need to create competitive overviews, Personas, and various layers of the journey depending on the client audience.
This person works closely with the Director of Strategy and the rest of the Strategy & Planning team.

Requirements
• Minimally 7-10 years of overall experience, with a minimum of 5 years experience in digital marketing, and at least 3+ years developing digital strategies and plans.
• Experience working at a digital agency, preferably with some traditional planning experience – including brief development.
• Ability to have led cross-functional teams.
• Ability to manage multiple clients/projects and team of people.
• Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
• Provide strategic development activity for assigned accounts within the agency. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business.
• Actively support new business activity where required.
• Collaborate with clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses.
• Manage and implement standardized tools to foster consistency over time and across projects. Complete this within the agency’s existing Customer Engagement Journey assets, working with the Engagement Strategy team all the while improving our CEJ capabilities.
• Support an integrated group of marketing channel managers (email, DM, affiliate, display, etc.) in the delivery of all requirements to support the growth and development of all client business.
• Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
• Actively grow abilities and skill through formal training programs, mentor ship and hands on learning.
• Partner with creative and account management peers to develop disruptive ideas at all points of customer contact.
• Ensure all policy and legal requirements as they relate to the group are completed in a timely and efficient manner.

Skills
• Traditional digital consulting or agency experience preferred, or client role managing digital agencies
• Demonstrated experience with marketing and communicating in bleeding edge digital channels
• Strong relationship building skills, including negotiation & executive interaction, ability to coach others
• Project management
• Ability to develop a business vision for areas of expertise, including, but not limited to, brand planning, B2B, and/or social media, including goals & results
• Experience with big brand clients
• Strong organizational skills
• Flexible communication skills: Strong editorial writer. Is able to present needs and plans and communicate internally, has a distinct, personable voice for external engagement. Can manage negative situations toward positive outcomes.
• Experienced manager: is able to manage budget and a team
• Must be a strong communicator and team leader.
• Must have experience not only in developing strategies, but also implementing them.
• Past knowledge and participation in developing consumer journeys.
• Bachelors/MBA degree preferred or equivalent work experience.
• A strong work ethic and passion for each and every project is a must.
• Must engage the office culture promoting interactive knowledge and creativity.
• Must be willing to travel.
• Must be a solid problem solver and positive partner for account and management team.
Grow and retain customers by using our proprietary media and measurement strategies focused on driving industry leading ROI. Our integrated demand generation technology, which includes unique media and data assets supported by our services team, provides an unparalleled depth of consumer insight with the ability to execute innovative, result-driven programs.

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