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Sr. Manager, Paid Search & Programmatic Display - Beauty Retailer

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As Senior Manager, Paid Search & Programmatic Display you will be responsible for one of the largest budgets in the P&L, driving key business KPIs like sales, new client acquisition, and traffic for the brand's website via the programmatic channels paid search and display, as well as leading the future vision for Programmatic across all platforms, including our award-winning App. Reporting to the Director of Programmatic, you will define, execute and optimize digital programmatic media channel strategies and initiatives. In addition, you will: 

Create and drive best-in-class Programmatic media strategies that deliver against company objectives within search and display channels for the brand's US business 
Work closely with key cross-functional partners (Marketing Strategy, Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders 
Deliver credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses 
Lead communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders 
Track innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies
Manage and mentor a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development 
Direct and manage external agency and vendor teams of 25+ 
Ensure team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities 
Demonstrate company values of passion for client service, innovation, expertise, balance, respect for all, teamwork, and initiative 


 

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