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Sr. Manager, Online Marketing Promotions & Ancillary

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The Sr. Manager, Online Marketing Promotions and Ancillary will play a key role in defining, executing and optimizing strategic online marketing programs to grow overall room nights and revenue on our client's global sites. This role will utilize new and evolving capabilities to enhance the customer’s onsite experience through promotional marketing and campaigns. This role will also help shape onsite ancillary and cross-sell strategy to drive incremental revenue through smart delivery of non-room product offerings throughout the customer journey.

Key Duties/Responsibilities:

Demand-led Promotional Marketing:
· Partner with the Analytics team to understand customer demand and shopping/buying behavior on the site to inform the demand-led promotional strategy
· Create, maintain and socialize a comprehensive promotional campaign calendar that balances customer needs with business priorities
· Continue to strengthen relationships with the eCommerce field teams and source relevant offers to incorporate into enterprise-wide merchandising campaigns
· Partner with the digital product development teams as well as the Sr Manager of Online Product Marketing and Merchandising to identify, test and implement new promotional placements onsite
· Publish performance reports and provide recommendations to business partners and content managers to adjust future campaign approaches to maximize performance
· Evaluate and streamline existing internal processes to improve overall department efficiency and effectiveness

Ancillary and Cross-sell Strategy:
· Partner with a cross-functional enterprise team to development a cohesive ancillary and cross-sell approach
· Evaluate existing ancillary offerings on website and our global sites to identify gaps in technology, content and product-offering
· Test, deploy and optimize on-site placements focused on offering customers non-room products at the right time in the customer journey
· Develop and communicate to the broader organization best-practices for creating and maintaining ancillary products and content to ensure that customers are able to find what they need

Website Personalization:
· Partner with the Analytics and Personalization teams to identify, segment and target high-value customers
· Lead promotional marketing initiatives to provide website customers with a personalized onsite experience that utilizes highly relevant messaging and content based on data
· Lead the team responsible for the planning, development, trafficking and optimization of personalized promotional content on site

Website Branding:
· Support internal initiatives to contextually integrate website branding throughout the customer experience
· Lead projects and campaigns to support and communicate the website brand value to our customers

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