Immediate need for a Sr. Global Consumer Insights Manager with Digital background! In this role you will be reporting to the Director Global Consumer Insights and provides research expertise, thought leadership and consultative support in uncovering consumer and customer insights through actionable research programs and analyses. Specific responsibilities include identifying research objectives with partners to develop comprehensive and cost efficient projects that include the design, implementation and analysis of a range of primary research required to assist clients’ decision making. You will evaluate and manage various market research vendors and other data providers to provide provocative, highly actionable and cost effective consumer and market insight and strategic direction.
Develops and executes strategic and tactical market research projects – conventional and innovative methodologies. Market Research activities include, but are not limited to, concept testing, product optimization studies, product positioning studies, communications exploratory and ad tests, consumer segmentation and targeting guidance.
Utilizes a variety of secondary resources and collaborates with research counterparts to integrate diverse insights and expertise across the department.
Conducts thorough and careful analysis of data, gathers critical information, effectively prioritizes tasks and projects to deliver quality solutions.
Manages all aspects of projects, including identifying market research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, implementing and analyzing research and reporting on findings in a clear, actionable and provocative way.
Foster Stakeholder Partnerships and External Partnerships
Manages resources effectively to deliver results within the project requirements (objectives, schedule and costs).
Evaluates market research vendors and methodologies to provide the highest quality information and insights to internal clients.
Responsible for staying current with market research methodologies.
Communicates research findings via reports and presentations to marketing management to ensure clear understanding of information and marketing implications using the GCI AHA! Summary format.
Communicate Research Findings
Consistently ensures the integrity and correct interpretation of all marketing research information.