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Sr. Manager, Field Operations (Marketing/Sales)

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This position is responsible to lead the field marketing activities for a major audio infotainment product in North America. Working in a matrix environment, the Field Marketing Manager will collaborate with Sales (CBUs) and Lifestyle Marketing team to define and execute innovative marketing programs with major national automotive partners with an aim at increasing near term sales. The Field Marketing Manager will take the lead role in formulating a marketing strategy across the entire OEMs sales channel (national organization, regional field offices, and local dealerships).

Responsibilities:

1. Increase the “take-rate” of branded audio systems by developing creative customer marketing programs that increase sales.
2. Create marketing strategies and execute tactics aimed to increase the branded audio system packaging in the OEM ‘value option packages’.
3. Increase the frequency in which branded audio systems are ‘standard on trim’ by developing compelling value propositions for B2B communications.
4. Drive effective Dealer Training throughout OEM sales channel.
5. Drive brand relevance at POS by creating effective merchandising programs for branded audio systems.
6. Build ‘sticky’ customer relationships across the regional & national infrastructure of major OEMs sales networks. Position brand as a ‘thought leader’ and ‘go to’ partner.
7. Continuously be a ‘voice of the market’ and provide feedback from the field to improve our product, pricing, placement, and promotions with our OEM customers.
8. Use data to monitors & reports on national dealer trends (inventories, velocity, regional ordering patterns, etc).

Qualifications:

1. Bachelor’s degree in Finance, Business Administration, or Engineering. MBA preferred.
2. 15 or more years of field sales experience with a major automotive OEM.

Position Requirements:

1. Excellent communication skills across multi-functions & global borders.
2. Strong analytical skills and financial acumen.
3. Business process experience.
4. Ability to influence without direct authority.
5. Travel 25%-50% of the time – largely domestic

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