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Sr. Manager, Digital Marketing

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The Sr. Manager, Digital Marketing will be a member of the digital marketing senior leadership team and instrumental in evolving and executing on the vision and strategy for the marketing roadmap. The Sr. Manager, Digital Marketing will manage digital platforms and work closely with the VP, Digital Marketing to develop and execute on the email/social/web/mobile marketing strategy and plan with a corresponding budget. This is an onsite, contract-to-hire role.

Also, the Sr. Manager, Digital Marketing will partner with multiple internal and external teams to establish and maintain operating mechanisms that enable teams to deliver a great product and customer experience and ultimately deliver on revenue and departmental goals for the business.

Summary of responsibilities:
Create and drive overall user acquisition and retention strategies for company, including marketing programs, campaigns and launches, to drive engagement and loyalty.
Lead and manage all aspects of marketing in the areas of Email, Web, Mobile and Social Media
Lead and build a team focused on growth through operational optimizations as well as creating new opportunities and channels to drive traffic and conversions.
Create, maintain, and meet efficiency and ROI projections for the overall portfolio of marketing vehicles.
Support company and department goals and achieve business unit KPI’s.
Enable team to monitor activity, analyze performance, identify areas of improvement, and recommend ways to increase leads.
Enable team to maintain high level communication with internal clients and external partners to recommend new campaigns.
Partner and collaborate across a broad and complex organization end to end and work with product, user experience, customer care, brand/offline and other stakeholders within the company to develop plans and partner on campaigns.
Act as a key advisor to the executive team on future marketing initiatives and opportunities.
Respond quickly, and anticipate competitive influences and industry changes.
Ensure that marketing programs are consistent with brand guidelines, and brand integrity is not compromised in any way.

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