These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Sr. Manager, Brand Marketing

0 people like this description

**Must have Pharmaceutical Industry Experience**

There are 3 areas that this position will focus on:
1. CRM for a branded drug.
2. Advertising for patient marketing programs
3. Business Case Development

Must have experience with evaluating and developing a business opportunity for cost savings/efficiency.
Interacts with colleagues within the Obesity/team, Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with, external agencies and organizations, and patients.
·       Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals.
·       Provide expert direction and input on tactics across offline and online channels
·       Work with brand teams to ensure alignment of strategy and flawless execution of brand tactics.

BRAND/CRM TACTICAL DEVELOPMENT AND EXECUTION: Leverages patient insights and brand benefits to develop DTC campaign components to support overall brand strategy. Develops on-strategy brand assets and ensures materials are reviewed and approved by PRB prior to in-market launch and that PRB comments are appropriately addressed - consistent with timelines and execution expectations. ·      

BRAND TACTICAL BUDGET MANAGEMENT: Accountable to manage the brand related tactical budget—makes sound decisions to optimize spend and ensure that resources are appropriately allocated and qualities of service are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track. ·      

AGENCY MANAGEMENT: Oversees, manages and directs agency partners in the execution of tactics. ·      

BRAND PROGRAM MEASUREMENT: Identifies appropriate measurements and develops/refines comprehensive reporting to evaluate effectiveness of marketing campaigns with regard to format, placement and creative employed for each campaign. ·      

CRM DEVELOPMENT AND EXECUTION: Manages the regulatory review of brand tactics ·      

PATIENT MARKETING DEVELOPMENT AND EXECUTION: Develops multichannel strategies and tactics to drive awareness and action among patients to enroll/engage with CRM platform. ·      

PATIENT MARKETING DEVELOPMENT AND EXECUTION: Identifies and develops comprehensive measurements, analytics and reporting to evaluate effectiveness of multichannel marketing campaigns with regard to strategic and tactical (format, placement and creative, ETC) optimization.
·       Evaluate opportunities to contain costs and develop comprehensive business case for off-shoring of appropriate patient marketing services. The business case may include identification of key services, staffing needed, how US workflows can be adjusted to accommodate this new process, required resources (expertise), workflows within outsource center, timelines, etc.
·       Aligns CRM initiatives to brand strategies. Provides input to brand strategies and tactical plan. Develops and executes key initiatives/projects delivering optimal value. Leads and/or participates in key governance teams. ·      

STRATEGIC PLANNING: Acts as leader in identifying patient marketing best practices and innovation. Develops, with key stakeholders, and executes the Partners with Brand teams to identify key metrics and evaluate ·       ROI/impact of programs; collaborates with brand teams in making course corrections if needed  

Education, Experience, Knowledge and Skills ·      
A Bachelor’s degree in Marketing, Communications or equivalent experience required. Master’s degree preferred.
·       A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
·       Creative, innovative thinker with the ability to work effectively across the organization and to foster teamwork. Familiar with relationship marketing operational logistics including relational database structures and database management applications.
·       Media management experience and competency.
·       Must exhibit strategic thought and leadership with the ability to think at the big picture level, as well the ability to translate strategic objectives into specific initiatives and manage successful execution.
·       Planning, Execution and Follow-Up—effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short and long term plans, forecasting and business analysis. Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.    

These job descriptions are examples. Looking for work?

Find JobsFind Jobs