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Sr. Interactive Marketing Manager, Patient Marketing

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The Interactive Product Marketing Manager/Senior Manager, Interactive Patient Marketing defines and oversees marketing programs to consumers, patients, caregivers, communities and health care providers that use social influence, permission-based and relationship marketing techniques, cultural/literacy adaptation and integrated marketing technologies with the purpose of generating better and measurable patient outcomes for our products/therapies.

The Manager/Senior Manager, Patient Marketing role partners with brand marketing and works with key internal/external partners/stakeholders in the strategic positioning, design, development and implementation of patient marketing plans and tactics for the assigned GNE products and/or special projects/initiatives.

This particular position will focus on supporting a to-be assigned brand(s) in the Immunology and Ophthalmology, Neurology or Cardiometabolic disease areas.

Key Accountabilities
Incumbents in the Manager/Senior Manager, Patient Marketing role are generally expected to:
• Identify the strategic priorities, commercial value and role that interactive patient marketing will play in achieving Brand objectives and driving better patient outcomes.
• Lead and/or oversee the design, development, & ongoing monitoring/measuring of patient-centric marketing strategies, plans and tactics for supported brands and their indications such that these will meet or exceed established goals & targets.
• Exercise latitude and independence in managing own work and decision making activities that require regular use of ingenuity and innovation.
• Create and manage project development plans and agency partners, establishing clear goals, success criteria, and KPIs
• Act in complete & total compliance with all laws, regulations and policies
• Assist in the development of 1 year tactical plan and 3 year patient marketing brand plans for supported products, as well as give guidance and make critical contributions from the longer term/longer range patient marketing perspective to brand lifecycle plans.
• Collaborate with Interactive eMarketing and Interactive Marketing Operations & Insights teams to develop integrated iPlans for multi-channel and relationship-based initatives.
• Contribute as an "expert" and champion for the Interactive Patient Marketing Team with internal and external partners/stakeholders - bringing in-depth DTP (direct-to-patient) marketing skills & knowledge
• Participate as and when needed/appropriate in cross-functional or other project teams; helping the overall business to continuously evolve, improve & excel



Requirements:
• Understands where patient marketing must be applied to add value to the business. Familiar with the strategic drivers for the biotech/pharma environment.
• Understand the importance of cross-functional plans, tactics and performance management. Excellent collaboration skills.
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, including measureable objectives and budget management.
• Ability, comfort & commitment in/to operating in a highly regulated environment and industry which requires understanding of the imperative for compliance with company policies, procedures and other relevant internal and external laws/regulations.
• Multi-media/multi-channel promotion and program experience including direct, database and relationship marketing. Experienced with agency and vendor management.
• Demonstrated ability to navigate and succeed within cross functional matrixed environment.
• Other, previous experience working in additional roles within the pharmaceutical, biotech or related industries, such as field sales, managed care, commercial support functions, etc. is preferred
• Strong organizational & time management skills; proven abilities to effectively manage & complete multiple priorities and projects in matrixed organization
• Bachelors Degree, MBA or other related graduate-level degree is preferred
• A minimum of 4 years' previous marketing experience; 2 years' or more previous, relevant pharmaceutical/direct-to patient marketing experience (Rx or OTC)

• Business travel, by air or car, is required occasionally for business meetings and customer interactions

• Must have working knowledge of, or demonstrable aptitude to learn, product development, regulatory and clinical affairs

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