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Sr. In-Store Marketing Mgr - Retail Brand Marketing

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Candidate must have a minimum of 3 years experience with fixture development and production, and minimum of 5 years in-store marketing or retail marketing experience in progressively responsible positions.

This person develops and directs the execution of the global in-store fixture and point-of-purchase marketing programs for own retail and wholesale channels.

Essential Functions/Major Responsibilities:

Responsibilities include the development and execution of; global in-store fixture programs, POP programs for own retail and wholesale channels. Additional responsibilities include the inventory management, reporting, costing, and distribution of all 3D retail fixture programs and POP programs. Position also manages the ISM Managers of Footwear and Apparel POP programs

This position reports to the Global Brand Creative Director and works directly with CSC’s Sales, Marketing Communications and Retail Merchandising & Operations to develop key in-store marketing initiatives, and related sales programs. This position works closely with Retail Development, Retail Marketing and Visual Presentation to ensure all program executions are documented, communicated and installed on time and within budget.

In conjunction with Sales and Marketing management teams, this position is responsible for the development of global sell-in programs for own retail and wholesale channels as well as directing the implementation of such programs. In addition, this position manages multiple budget GL codes and works with Accounting to process Domestic and International orders of in-store programs.

The Sr. In-Store Marketing Manager must track budgets, schedules and report ROI data on their completed programs. As a leader in the department, they are also responsible for setting objectives for their team, performance evaluations, strategic planning and driving innovation and results.

Secondary Functions:

Maintain positive open lines of communication with all management, staff and other departments in order to contribute to the smooth flow of information and efficient operation of the organization.

Perform other related duties as assigned.

Job Scope:

This position is a senior level requiring advanced management skills on a global level. Incumbent frequently participates in strategic meetings with high visibility to internal and external senior sales, product and marketing management.

Decision making is highly complex where errors in judgment and untimely responses to inquiries or requests may adversely affect company image and relationships with sales staff and retailers, ultimately resulting in the loss of sales.

Position works directly with CSC’s Marketing Managers as they forecast, plan and execute marketing programs.

Job involves a wide diversity of work situations involving a moderate level of complexity. Incumbent operates from some established practices and procedures and may be required to create new ones. Duties are performed with minimal supervision and work is checked or verified by results. Decisions are made within general company policy constraints.

Supervisory Responsibility:

This position manages POP Marketing Managers and may include other supervisory duties.

Education and/or Experience:

Bachelor’s degree in visual merchandising, marketing, or related field or work experience equivalent to a degree. Minimum of 5 years in-store marketing or retail marketing experience in progressively responsible positions. Experience must also include 3-5 years managing a broad variety of functions with regional responsibilities.

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