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Sr. Editor - Social Media

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Aquent's client, a top fashion retailer is looking for an Editor for Social Media. This person will be responsible for ensuring that copy and visual assets communicate in the brand voice.

Core Job Responsibilities:

Editorial Execution and Planning
● Implement social media strategy across platforms with content that delivers on performance plan
● Review and edit content for paid and earned media
● Vet pitches and communicate internally programming plan for social media support
● Test, learn and optimize new approaches
● Work closely with creative agency partners to assure quality and brand-appropriateness
● Partner with Producer and Managing Editor to maintain editorial calendar and to meet deadlines
● Align publishing cadence with community engagement
● Identify opportunities for innovation in social channels and make recommendations to the OVP of Social Media

Cross-functional Partnering
● Partner internally with Public Relations, merchants, Visual Merchandising, Marketing, Creative and Omni-Channel Customer Experience to define priorities, discuss pitches and set communication cadence.
● Identify competencies needed by different employee groups to effectively support and partner with Social Media department; make best practices recommendations to the OVP of Social Media; deliver social media training internally.
● Explicate the tactical implementation of social media strategies – give constructive feedback that is clear when quality standards and project specifications are not met.
● Work with OVP of Social Media to rally the organization around common goals, content, and social media performance.
● Partner with Omni-channel Customer Experience group to support best-in-class community management.
● Collaborate with Managing Editor to identify opportunities for efficiency and implement new omni-channel processes.

Online Engagement & Listening
● Interpret data and community signals to know what stories are the right fit for what channel and audience.
● Hone brand voice by building programs that activate priority customer segments (advocacy programs) and key industry partners (brands, influencers) and allow for content co-creation and partnerships.
● Ensure listening insights and intelligence are shared with the organization.

● Work with agency partners, analytics team and paid media to analyze social media performance and share insights for daily, monthly and quarterly reporting.
● Own the editorial execution of reports and presentations.

Job Qualifications/Requirements:

● Bachelor’s degree in communications, advertising, marketing or journalism
● Master’s degree preferred
● 6+ years of content marketing, social media, or journalism experience
● Luxury/lifestyle digital marketing experience preferred, with deep relationships in key social media and style industries
● Experience editing, managing, and leading content creation
● Has worked in a digital newsroom or content marketing department
● A proven track record of developing high-value, sharable content
● Excellent written, verbal and visual communication skills
● Social media strategy
● Strong project management skills with the ability to work and communicate strategically at all levels of the organization
● Strategic and operational acumen with a demonstrated ability to create a plan and execute with high quality, measurable results
● Ability to work cross functionally with the authority and experience to engage effectively at all levels

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