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Sr. Ecommerce Executive

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Our client is currently seeking a Sr Director or Vice President-level Ecommerce Executive who is currently running or has run a medium to large size Ecommerce division. Use your experience to implement new business opportunities to improve conversion while striving for continual improvement of the customer experience. You'll coordinate customer digital contact strategies across channels, merchandise the web site, and develop business plans to sustain growth.
You will be asked to think differently from the rest of the retail industry and with a unique perspective on a variety of topics, so it is imperative that you come into this position with an open mind and an ability to adapt to change. Staying flexible will be the key to your success. If you are in a position where your promotion ceiling is capped, or you are ready to control your own destiny, this could be the position for you.

What you'll get to do:
• Balance customer acquisition, retention, lifetime value and profitability for each customer group/segment by developing corporate communications strategies and tactics.
• Create plans to manage customer relationships so customers receive coordinated, consistent messages across all marketing efforts (digital and print).
• Ensure marketing efforts make sense from the customer’s perspective and support overall corporate communication goals.
• Handle cross-channel customer contact strategies, customer value models, database management, statistical testing, new customer acquisition and “outside the box” online strategies.
• Track and manage revenue and expenses associated with your marketing efforts and show the return on investment for every dollar spent.
• Develop plans for new marketing opportunities and customer communications.
• Oversee affiliate programs, search engine placement, shopping portals, web partnerships, and email.
• Coordinate customer communication across divisions and channels to ensure consistency, profitability and effectiveness.
• Work with Circulation and Merchandising to create, review and revise as necessary customer contacts to optimize profitability and ensure consistency between strategy and execution.
• Manage all customer communications from inception to execution.

Let’s see if you have what it takes:
• At least 5+ years of online marketing experience (plus at least 2-3 years in a leadership or supervisory role) and a Bachelors degree from a college or university. An equivalent combination of experience and education will also be considered.
• A proven track record of driving revenue.
• Bring ideas on how to best drive online and in-store sales.
• Enjoy exercising your creative muscles and love working in a team environment where the input and ideas of all team members are considered.
• Bring your expertise in developing and leading a team of exceptional online marketing professionals.
• Experience with Facebook advertising and social media. Experience in display marketing or media buying is a plus.
• Experience managing P&L statements.
• Work effectively in a fast-paced environment with rapidly shifting priorities.
• Demonstrate excellent time management and project management skills.
• Be self-managing and results-driven.

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