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Sr. Director, Marketing Operations

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Responsibilities

  • Define, develop and deliver marketing measurement approach.
  • Construct key marketing reporting mechanisms, including dashboards and reports.
  • Ongoing analytics delivery to provide marketing and sales with insights for better decision-making.
  • Marketing technology infrastructure ownership (project management and implementation, governance and roadmap development), including collaboration with IT, Sales and other functions as needed.
  • Marketing data ownership/management, as well as alignment with relevant corporate data initiatives.
  • Marketing process leadership, working in conjunction with impacted marketing and sales functions.
  • Oversight of marketing planning and budgeting process.
  • Creation/management of initiatives to gather/disseminate internal and external marketing best practices.
  • Internal consultant/chief of staff to Vice President of Marketing or Senior Vice President of Marketing.
  •  Ownership of competitive/marketing intelligence delivery (optional: may be housed in a separate function or within product/solution marketing).  
  • Recommends and executes on strategies that will directly impact the achievement of overall department results.

Required Qualifications & Experience

  • Requires broad management and leadership capabilities to demonstrate matrix leadership across multiple disciplines.
  • Typically requires extensive prior relevant experience.
  • Report to VP/SVP.
  • Supervises 6-8 direct reports.
  • Bachelor's Degree (four-year college or technical school) Required, Field of Study: Health Care Administration, Marketing, or related field.
  • Desired Qualifications:
  • Extensive experience in Healthcare marketing preferred. 
  • Master's Degree Preferred, Field of Study: Health Care Administration, Marketing, or related field.

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