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Sr. Digital Strategist

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Vitamin T is searching for a Senior Digital Strategist to fill an exciting, full-time position in the Ann Arbor area.

POSITION OVERVIEW
This is a senior role in our strategy practice. Seeking an experienced, creative and dynamic individual. The Senior Digital Strategist is equal parts consultant, technologist, marketer and consumer behaviorist. Strategists work as part of an integrated planning, design and development team with an emphasis on synthesizing business objectives, digital consumer needs, market opportunities, competitive factors and core requirements into a compelling narrative and a prioritized plan of action.

SKILLS/QUALIFICATIONS
-Has a minimum of 6 years work experience in strategic consulting, marketing strategy or digital media/technology. An advanced professional degree is preferred (MBA from a top-tier university) but proven expertise in digital technology and strategy is more critical.
-Experience in multiple business/consumer segments with a solid grounding in the core trends, issues and opportunities at the intersection of business strategy, digital marketing/technology and consumer behavior.
-Solid grounding in consumer research and behavioral analysis including both primary/secondary and qualitative/quantitative research methodologies.
-Success in crafting digital marketing strategies, UX requirements, design personas, research/test plans and recommendation documents.
Must be a polished and persuasive communicator with the confidence and skill to produce written and verbal presentations.

AREAS OF RESPONSIBILITY
-Outlines and identifies prioritized business objectives and digital consumer needs for client projects.
-Leads and facilitates strategic planning and discovery sessions with clients and internal teams with an emphasis on building a decision framework around business objectives, segmentation and prioritized user needs.
-Leads primary and secondary research to identify and validate consumer needs, market opportunities, competitive factors and strategic priorities.
-Works closely with account, content strategy, UX design and technology leads to filter recommendations through core considerations and requirements necessary to keep solutions “on strategy”.
-Works with account, analytics and media teams to analyze digital campaign performance, assess opportunities for optimization and recommend program improvements going forward.
-Closely monitors market activity and writes situational analyses, strategic briefs, POVs and other business analyses to articulate core trends, issues and opportunities at the intersection of digital marketing, technology and design.

How to apply:
+ Click apply at the bottom of this page
+ Email a resume to Trish at tmiller@vitamintalent.com (be sure to include your portfolio, a link to them, or samples of your work, if applicable)
+ Treat yourself. You've just applied for one of the most awesome opportunities you've ever seen!

Not your cup of tea? Refer a friend! http://vitamintalent.com/rewards

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