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Sr. Digital Producer

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Sr. Digital Producer


Primary Responsibilities – Director, Cash, Asset Management, 529 & Local

As the Senior Digital Producer supporting the Cash, Asset Management, 529 & Local businesses, you will play a pivotal role in our fast-paced, digital-centric internal advertising agency. You will be responsible for managing creative assets, project schedules and media deliverables. Clear communication among team members and project stakeholders will be critical to your success. You will work amidst copywriters, graphic artists, email and web producers and developers to flight their creative work across multiple media properties and in multiple variations. Past experience in creative and/or technical management of marketing projects and experience in developing interactive solutions is required.


Site Work
Collaborate with digital marketing on creative strategies
Writes clear, concise and accurate requirement definitions for projects
Support creative teams with direction and schedules
Executes change form requests from project stakeholders
Ensures that all interactive marketing jobs move through the traffic process in a timely fashion. Works with project planning tools and team to ensure timelines are met and that all content has passed the proper approval process
Manage legal review process of banner ads, landing zones, and content for publication
Execute creative development of banners, rich media, landing zones and pre-roll video ads through workflow tool
Traffic creative to third party media agency and vendors, manage campaign rotations and optimizations
Manages relationships with third party vendors inclusive of creative development, creative execution, hosting/serving as needed
Ensures process for collection of assets (tablet, mobile, desktop forms/sizes) for content population. Assists in documenting the flow of approvals for the various types of documents, graphic files and content
Help create collaborative work environment between FCA and UXD to ensure best-in-class user interface
Facilitate tracking and tagging implementation
Ensure linking strategy and SEO optimization Ensure best in class process and implementation of updated landing zones
Manage site maintenance requests on an ongoing basis, including working proactively with Digital to identify optimization opportunities
Maintains strategic mindset while excelling in a time and resource-constrained environment
Investigate and recommend cross platform best in class implementation

Campaign Development

Manage all FCA activities re: to digital campaign production, including search, display, organic and paid social activities
Facilitate all creative and content outputs including legal review processes
Manage all executional details of paid media buy including serving as key point of contact for CKSI and Media contacts
Creates strong working relationship with Media team

Education and Experience
6+ years of experience required, at least 3 in a process-driven agency role. Client support in financial services is preferred
BA/BS with significant coursework in advertising, production, creative and/or marketing.
Experience managing external vendors, media agencies in particular
Skills and Knowledge
Planning: breaks work into process steps, has the ability to foresee potential production challenges or issues in advance and can address them prior to them happening
Project Management & Workflow: process and detail-oriented thinker who provides clear direction, distributes workload appropriately, lays out work in a well-planned and organized manner, maintains two-way dialogue / clear communication with others on the work and results
Mastery of internet technologies, platforms, tools, email and reporting applications. Knowledge of / comfort with a variety of interactive and creative tools (AdobeCS, etc)
Ability to interpret web project analytics/reports to monitor campaign trends and goals
Experience creating and managing budgets and meeting financial targets successfully
Excellent oral/written communication and presentation skills

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