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Sr Digital Media Planner & Buyer

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Our client is a nationally recognized communications and issues advocacy firm, focused on forwarding social issues in education, health care access, community service and environmental protection (just to name a few), and they are currently looking for a Senior Digital Media Planner & Buyer to join our Washington, DC team.

We’re seeking an individual who mirrors our passion for the issues, and is excited about using digital and social media to make real and positive change in the world. The Senior Digital Media Planner & Buyer should embrace all things digital, strive to continually advance their knowledge of the digital space, and proactively share ideas and learnings with others.

Responsibilities:
• Provide expert counsel and guidance to clients on digital media advertising strategies
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize to achieve objectives, and analyze and report results
• Understand the value and role of evolving digital platforms, and stay abreast of industry trends, best practices and targeting techniques in order to continually enhance digital media plans and campaign performance
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

Qualifications:
• Bachelor’s degree from a four-year college or university
• 5+ years of digital advertising experience
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile
• Experience managing awareness (branding or message) and acquisition programs
• Experience working within an ad-serving platform
• Understanding of search engine marketing space and social media platforms
• Strong analytical skills with an ability to understand paid media concepts quickly

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