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Sr. Digital Marketing and Fundraising Manager

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Non-profit Vitamin T client in Richmond, VA is currently on the hunt for a full-time Sr. Digital Marketing and Fundraising Manager. This individual would be responsible for developing and implementing a strategic vision for online philanthropy and support engagement and emerging digital media initiatives. This includes leading and directing staff and vendors in online acquisition, cultivation, and retention marketing efforts designed to drive web site traffic, expand the number of supporters, and increase online revenue and engagement. Key leadership attributes include the ability to innovate, execute and cooperate.



DUTIES/RESPONSIBILITIES:
- Leads the online acquisition of supporters (donors and sponsors) through traditional and emerging digital media channels, and works closely with the Sr Manager Acquisition to integrate digital efforts with offline marketing strategies
- Primary business owner of the website, establishing cross-functional collaboration with other divisional staff (Programs, Sponsorship, Finance, IT), to ensure that accurate and appropriate front-end functionality, content, and brand requirements result directly in revenue- and lead-generation for donors and sponsors.
- Communicates with impact to external audiences; plans and directs e-marketing communications and digital cultivation initiatives (email, mobile, web, social media).
- Updates webpages and develop plans for enhancing the overall online donor experience. Also works closely with Sr Manager of Renewal to enhance touchpoints and overall donor experience.
- Directs the planning and buying of SEM advertising (paid search, display advertising, remarketing, affiliates, other).
- Develops and implements SEO strategy, creates and manages social media, supports advocacy initiatives, and promotes corporate partnerships.
- Assesses online media needs and identifies opportunities to strengthen marketing efforts. Tests new and innovative ways to reach supporters online.
- Influences conversion and giving through messaging, promotion and landing page optimization.
- Maintains superb content, data and branding across all online channels.
- Manages the work and performance of all digital consultants and vendors.
- Assesses, monitors, and recommends ongoing usability and functional web requirements.
- Leads, manages and develops staff including hiring, coaching and performance management.
- Other duties as assigned by the Director, Direct Marketing.


REQUIRED SKILLS:
- Knowledge of web application security considerations
- Ability to prepare income/expense forecasts and reports and manage the department's budget
- Excellent project management skills
- Willingness to learn about international relief and poverty issues
- Ability to travel (domestically and internationally) required
- Integrity and strong sense of professional ethics

REQUIRED EXPERIENCE:
- Minimum of six (6) years of experience in online fundraising
- Minimum two (2) years of team management
- Advanced technical skills in the areas of: CMS, CRM platforms, Google Analytics, social networks, SEM/SEO, mobile/SMS, HTML/CSS, email marketing systems, E-commerce, Adobe Suite, Photoshop, Illustrator, Dreamweaver, etc.
- International relief and development experience preferred, child sponsor acquisition a plus
- Bachelor's degree (B. A.) in marketing, business, public relations or communications or equivalent experience required

For more information on this opportunity, please apply.

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