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Sr. Digital Marketing Strategist

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Our client is looking for a temp-to-hire senior-level Digital Marketing Strategist, responsible for building awareness and advancing the brand by utilizing all accessible digital channels.

Core Responsibilities:

Set and implement digital marketing strategy for product portfolio, including but not limited to:

● Develop and optimize e-commerce channel and Amazon.
● Identify KPIs and deploy digital marketing tactics to increase awareness & engagement of core brands, content, and consumer products among consumers.
● E.g.: Manages content distributed through social media outlets to promote brand identity, increase product awareness and foster community interaction in a manner that strengthens relationships and increases a constituency of followers
● Lead all aspects of the digital product’s life cycle, including conception, development, publishing, distribution and marketing.
● Successfully launch digital campaigns and product on-time and on or under budget.
● Direct internal and external resources to support digital and social media marketing campaigns including priority definition, editorial review, UI/user flow, engagement methods, etc.
● Identify, engage, contract and manage social media influencers to drive brand awareness, engagement, and ad revenues.
● Consult internal stakeholders to define business goals and the expected consumer needs/outcomes, KPIs and success benchmarks, and continually evaluate and optimize campaign/program results.
● Develop and maintain promotional calendar for all digital-led initiatives
● Maintain and refresh digital products and brand collateral where needed, including website, social media, and brand decks
● Provide high-level analytics support and analysis, and if applicable, oversight of analytics-reporting agency or personnel
● Collaborates to build consistent brand management and development of brand story for distribution on digital platforms
● Confers with VP of Marketing to establish goals, objectives and strategies to manage, plan and administer digital marketing tactics and advertising within corporate budget

Secondary Responsibilities:
● Provide technical and/or troubleshooting assistance for all portfolio brands
● Manage domain registrations and hosting services for all portfolio websites and digital products

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