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Sr. Digital Marketing (SEO/SEM) Specialist

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**This is a full-time, long-term role to work onsite at a large company in Addison, TX. Salary is up to $115k. Local applicants only.**

Do you love data & strategy? Does your morning routine start with Google Search Console? Do you battle the competition with schema markups, enhanced SERPs and conversion rate optimization? Are you driven, analytical, and a strong creative thinker? If yes, read on. We are looking for you, and you’ll love the digital marketing opportunities at our client in Addison, TX.

We are looking for an experienced Digital Marketing Analyst to work within our in house Digital Marketing team, who will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also have an understanding of and manage SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. You'd be a senior-level on equal footing with a senior manager, and you'd be managing the SEM and SEO of our 70+ SaaS products, including a dozen major websites for various brands.

Key Functional Areas of Responsibility

· Experience in building inbound organic search traffic, implementing a link building strategy and improving SERP rankings
· Recommend and execute changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
· Manage and optimize paid search campaigns across multiple advertising engines including Google, Yahoo, Bing
· Grow and optimize our campaigns through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
· Maintain up-to-date knowledge of best practices, strategies and latest developments in paid and organic search and contribute to the knowledge base of other marketing team
· Develop near and long-term SEO/SEM strategies, roadmaps and execute day-to-day tactics that increase revenue, conversion and profit.
· Ability to identify and recommend solutions to technical hurdles including page elements, CMS and server related issues.
· Fundamental understanding of HTML, experience with CSS, JavaScript a plus
· Work with the development team to ensure SEO best practices are properly implemented on newly developed webpages
· Work with editorial and marketing teams to drive SEO in content creation and content programming
· Familiar with SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
· The ability to deploy an effective local and long-tail search strategy
· A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Professional Skills & Qualifications

· 4-8 years experience in Digital Marketing (SEO/SEM)
· Experience working with both B2B and B2C products
· Requires hands-on knowledge of best practices in SEO/SEM and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
· Advanced skills working with Google Adwords, Google Analytics, SEOClarity, Compete, SEOMoz, Brightedge, Google Webmaster Tools and an A/B testing platform such as Optimizely

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