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Sr. Digital Marketing Manager

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We're looking for a Senior Digital Marketing Manager for a contract position for 6-12 months.

The Senior Digital Marketing Manager will determine and develop the overall digital marketing strategy and vision for our Marketing team, which includes building new programs, managing large integrations, and influencing the direction of existing programs for lines of businesses and product lines which are highly complex in nature, with the execution assistance of e-business consultants, creative consultants and communications consultants.

You must have proven experience leading, tracking, measurement, evaluation and test and learn.

Candidate must have strong experience in online and digital marketing (both creative and media), including email marketing, mobile marketing, social media networks, online communities, search engine marketing (SEM), search engine optimization (SEO), pay-per-click advertising, and Wholesale corporate websites/microsites/ intranet sites. This may include interpretation of results and recommendations for change. The candidate must also be a highly self-motivated manager who works well within a team environment and thrives under pressure.


Primary responsibilities include:
• Overall daily responsibilities for: Online & digital marketing (both creative & media), with a multi-media focus including but not limited to: web site management, intranet management, email marketing, mobile marketing, social media networks, online communities, search engine marketing, display and text link advertising on corporate websites and other websites.
• Manages a centralized/in-house digital marketing group by exercising the usual authority of a manager and manages a departmental or program/project budget, and timelines.
• May lead cross-functional teams with internal/external Lines of Business and partners.
• Establish organizational digital marketing plans to attain sales and profitability goals.
• Evaluates the effectiveness of digital marketing programs and initiatives, making changes to support Lines of Business and business strategies.
• Manage vendor relationships and managed resources. May identify and establish new small to mid-sized vendor relationships to meet our business objectives.
• Manage marketing technology strategy and roadmap, coordinating closely with technology, sourcing and risk partners.
• Establish technology solutions for specific marketing needs and integration plans for technology platforms. Coordinate with Lines of Business's to implement optimal technology solutions for specific needs.
• Stay current on digital marketing technologies, external resources, and strategies and identify trends that add value to our business and help it grow.
• Communicate business decisions and priorities to senior management.
• Build and maintain strong relationships across a wide spectrum of constituencies.
• Work with multiple Lines of Business's and vendors to answer questions, develop marketing plans, troubleshoot concerns, and resolve roadblocks.
• Manage Wholesale security plans and adhere to Wells Fargo compliance, brand, and privacy regulations and policies.
• Champion of change to identify trends in digital marketing technologies and strategies and maintain open communication of business decisions/priorities.
• Manage a digital marketing community to showcase best practices, discuss challenges and hold special training sessions.
• Manage the effectiveness of a centralized automated asset/tracking tool.
• Focus on team member development, engagement, productivity, and growth opportunities.


Minimum Qualifications:
• 8+ years digital marketing experience, including online, websites, email, mobile, creative, intranet sites, and social media delivering to a business-to-business audience.
• 5+ years developing strategic digital solutions to achieve business objectives resulting in an increase of revenue, brand awareness, market share and revenue.
• 5+ years working with Eloqua or ExactTarget (or equivalent) email automation tool and working with Email Marketing Automation software.
• 4+ year’s management experience.
• Proven experience with enhanced automation integration, web development front end coding of HTML5, advanced CSS, JavaScript, jQuery and mobile development.
• Experience with content management and web publishing platforms.

Preferred Qualifications:
• 5+ years working in a fast paced and highly dynamic environment and have a proven skills to quickly prioritize multiple projects and deadlines.
• Superior verbal, written, and presentation skills.
• Superior organizational and project management skills.
• Strong organizational design and change management skills.
• Strong partnering skills across a spectrum of constituencies.
• Expert knowledge of online marketing tools, technology, user practices, and industry direction.
• Experience building customer loyalty within a centralized service group or agency.
• Financial services industry (B2B) a plus.
• Strong experience defining site architecture, layout, and navigation in support of user-centric design strategies.
• Solid experience with large digital integrations and migration initiatives (CRM).
• Proven measurement and ROI experience.
• Demonstrated ability and experience in collaboratively working successfully with multiple senior leaders, managers, and peers.
• Achieves various business or performance goals and KPI’s while ensuring adherence to compliance, brand, and privacy regulations and policies.

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