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Sr. Digital Marketing Manager

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A client in the retail industry is currently looking for a Sr. Digital Marketing Manager! The right individual for this role will have a passion for what they do and will bring that passion to work every day!

Duties and Responsibilities

Supervisory Responsibilities

  • Understands, models and instills company culture. Communicates a clear vision. Influences, motivates and inspires others. Builds community within and outside the work place.
  • Builds trust and respect through dependability, organization and follow through.
  • Communication style is confident, informative and effective, utilizing varied methods and active listening skills.
  • Understands group dynamics in order to foster a positive and collaborative work environment.
  • Demonstrates adaptability, flexibility and creativity in problem-solving and is solutions-oriented.
  • Bases decisions on analysis, experience, resources and circumstances. Utilizes strategic thinking, data and industry knowledge to create competitive advantage. Plans for the future by setting clear and attainable goals.
  • Demonstrates self-awareness and seeks opportunities for professional growth.


  • Marketing Department
  • Develops and drives the digital marketing strategy, plan and execution for all website, SEO/SEM, email, social media and display campaigns.
  • Drives the identification, evaluation, selection, implementation and use of marketing technology platforms – (email marketing automation, content management, performance measurement, digital publishing, social listening, mobile apps, internal collaboration, project management and other systems, software and platforms).
  • Informs and educates key stakeholders of online/digital presence and opportunities.
  • Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Designs, builds and maintains our social media presence.
  • Identifies trends and insights; optimizes spend and performance based on the insights.
  • Brainstorms and creative growth strategies in digital.
  • Plans, engages, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.
  • Drives high-impact content development and distribution initiatives to engage customers and achieve business objectives.
  • Manages internal and external digital marketing resources.
  • Contributes to planning and development of marketing campaign and content.
  • Contributes to identifying and developing the use of digital technologies to support the in-store shopping experience.


  • Qualifications and Experience
  • BS/MS degree in marketing or a related field with applicable business experience.
  • 7-10 years of progressive experience in digital marketing, with strong understanding of core marketing principles and marketing technologies.
  • Knowledge and experience with e-commerce/e-retail programs, platforms and systems.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising initiatives and campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate testing and optimization.
  • Solid experience using of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas) is a plus.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints, coding experience would be a plus.
  • Strong analytical skills and data-driven thinking; with ability to interpret and provide insights on data.
  • Excellent verbal and written communication skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proactive “roll up your sleeves” and “hands-on” style.
  • Ability to communicate effectively with staff and customers.
  • Ability to understand, follow and give written and verbal instructions.
  • Ability to document and resolve problems, conflicts and issues in accordance with company Code of Conduct.
  • Ability to give and receive feedback in a constructive manner.
  • Ability to work independently and effectively manage own time.
  • Ability to plan, prioritize and delegate work, with high attention to detail, quality and presentation.
  • Ability to work collaboratively with store and Store Support teams.
  • Ability to reliably meet required work schedule and adhere to company attendance policy.


  • If this description sounds like you, apply now!

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