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Sr. Digital Marketing Manager

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We're looking for a senior manager to drive all consumer marketing inside the our website (i.e. post-login). As a marketer on the consumer website team you will create compelling, effective, and innovative experiences that result in customer advocacy and preference.

Outcomes you’ll be responsible for:

Own the “learning agenda” for marketing in the consumer Account:
• Design and plan website experiments (in support of your learning agenda)
• Work with marketing, product, ops and analytics to execute your test plan
• Use research, data and analysis to optimize and prioritize consumer messaging
• Collaborate with designers to produce clear, articulate creative

Own “how we do marketing” in the consumer Account:
• Provide product/design teams with business requirements for Account marketing
• Collaborate with technical teams on measurement methodology and platform requirements
• Evangelize your vision and communicate business results

Other responsibilities you’ll have:
• Project manage pipeline of quick-fixes on the website
• Manage and develop direct reports

Our ideal applicant is:

Intrinsically motivated, history of strong academic and professional performance:
• + 7 years of professional experience (ideally at an Internet company)
• Must have a BA/BS from a top-tier school
• Advanced degree is a plus (hard sciences or MBA preferred)

Someone who is highly analytical, motivated, organized, and innovative:
• Solid understanding of web technology and publishing (HTML, CSS, CMS)
• Deep understand of web measurement (click/view-through analysis, attribution)
• Strong mathematical/statistical/analysis foundation (sampling theory, experimental design)
• Incredible detail orientation, have managed complex projects in large organizations

Impeccable communicator, with strong vision, leadership and influencing skills:
• Direct experience managing agencies and external partners
• Direct experience working cross-functionally at a large organization
• Proven experience managing, inspiring and leading others
• Must have impeccable writing, presentation and communication skills
• Fun, energetic and collaborative personality

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