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Sr Digital Marketing Manager

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An exciting global consumer electronics company is looking for a senior or director level Digital Marketing guru to join their team on a full-time basis. This person must have deep experience with e-commerce and driving sales on the web for consumer brands. 

RESPONSIBILITIES:
 Own and execute the digital brand strategy through organic/paid search, social media, web, and e-mail, leading the brand's presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution
 Understand digital platforms and upcoming trends with ability to optimize spend and performance based on insights and industry best practices
 Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
 Brainstorm new and creative growth strategies to plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize user experience through conversion points and optimization of user funnels
 Build and embody the brand's audience, leveraging followers and industry for insights, content, ideas and innovation to engage and foster stronger consumer engagement across digital platforms
 Manage day-to-day communications with internal teams and any agency partners

MUST-HAVES:
 Minimum of 5 years experience in digital marketing is required
 Experience working with digital media based data and analytics and how to turn insights into actions
 A strong understanding of digital marketing across all disciplines including social, search, email, websites and content
 Well versed in CRM Management Platforms, e-commerce, social media, SEO, web development and content creation and information delivery for B2C and D2C
 Experience managing and maintaining content driven websites, email and social media channels
 

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