Sr. Digital Designer
We’re looking for a smart and talented Sr. Digital Designer to join our client's Product Marketing division. The Product Marketing division is responsible for growing the user base on digital products and creating the marketing campaign for new launches to grow and maintain engagement on user bases, which include: Website, newsletters, podcasts, mobile app, and audience strategy.
Reason for the need: Client is retargeting their marketing campaign and building out new newsletters and confirmation emails after clients sign up for an email.
Specific tasks of the job...
- Digital Marketing: A/B Testing and optimization to determine what design converts users best and what makes people sign up. Would like someone who can drive to an action from the aesthetic. They will also need to know how to code in HTML as well as design. The email platform they use is called sailthru – use that to build temps in email. It’s similar to eloqua.
- This personal will help to design, code, test and build out promotional emails for all newsletters under client (they have 17 newsletters, plus podcasts, social media, etc..
- Needs to know how to code but be a designer by trade and have a marketing background. You'll need to understand brand strategy and direct to consumer funnels.
- The design can be a little creative but they do need to adhere to client Style Guides
Designer will work with Direct response, Ad optimization, developing Ads in native environment, social design.
The primary function will be to create assets for website and social media presence. Traditional digital platforms.
HTML Coding knowledge a must.