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Sr. Digital Copywriter

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Our client located in Owings Mills, MD is looking for a Digital Copywriter for a 4+ month contract.
The Digital Writer, needs a flair for partnering to translate inputs into impeccably organized and well- conceived creative solutions. To do so, the writer collaborates with colleagues in Brand + Creative(account managers, creative directors, designers, UX designers), partners in shared service group (project managers, web developers), and marketing managers in business units. The writer is charged with creating new content from concept through deployment. The writer leads or participates in brainstorming sessions to generate ideas, researches content, organizes content, and writes branded copy based on an agreed-upon strategy. Key content outputs include: web sites from small to large scale, “apps,” mobile platforms, e-mails, and video scripts and storyboards.

Responsibilities:

- Develops concepts and writes copy for advertising and marketing campaigns within an agency.
- May also develop copy for internal and external promotional materials within a corporation.
- Prepare advanced materials, such as scripts for broadcast, print or web projects, annual reports, executive speeches, direct mailers, mail-order catalogs, print-ads, sectional inserts, departmental handbooks, sales scripts and local newspaper advertisements.

Requirements:

• Financial services marketing experience with a focus on writing, editing, and creative development for digitalchannels.

• Bachelor’s degree with a focus in Journalism, Advertising, Communications, Marketing, Business, Economics or equivalent required

• Ability to write about complex concepts in an interesting and engaging style—copy must be clear, concise and compelling

• Experience in producing digital content for marketing communications; this includes product/service/capability copy for web sites, online advertisements, articles, listicles, infographics, navigational copy, email campaigns, and scripts for video

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