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Sr. Digital Advertising Manager

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Our client, a leader in the financial services industry, is looking for a Sr. Digital Advertising Manager to join their dynamic marketing team.

This person will:

• Initiate customer research and conduct competitive analysis on key segments, competition in the online channel and understand our client's customers shopping and purchasing preferences.
•Partner with internal digital channel partners to generate vanity URL’s, lead forms and website content supporting the marketing campaigns.
• Design Campaign Targeting and Testing approach
• Collaborate with the analytics teams to develop targeting strategies and models to drive more effective marketing programs and to identify new target segments.
• Collaborate with the marketing channel teams to design the targeting and testing strategy.
• Work with the analytics and channel teams to revise models and/or refine targeting to optimize marketing performance.

Own Creative Strategy and Direction

• Own the marketing campaign creative strategy and brief development for the channel
• Collaborate with agencies on creative development and creative testing strategies.
• Reconcile creative feedback across lines of business & channel partners and provide to Campaign Project Coordinators.
• Review and approve creative assets and provide approvals to Campaign Project Coordinators.

Analyze, Communicate, and Take Action on Campaign Performance

• Analyze marketing campaign performance in collaboration with Channel and analytics teams, determine actions, implement campaign changes to optimize results, and re-forecast results.
•Provide marketing inputs to the overall sales forecast and strategies.
• Communicate marketing campaign results and provide key inputs into communication documents to share with lines of business and other Internet partners.

Basic Qualifications

7+ years marketing experience.
• 5+ years sales and marketing experience with demonstrated leadership and management experience.
• BA or equivalent.
• Financial services experience required.
• 5+ years experience with consumer direct sales management and database/direct marketing experience.
• Experience creating and implementing integrated direct marketing programs using both online and offline channels.
• Strong strategic skills and highly analytical; utilizing and interpreting data and analytics to quantify and improve sales and marketing results.
• Excellent project management skills and the ability to manage complex projects across a matrixed environment.
• Proven partner relationship management, influencing, collaboration, and negotiating skills with senior level managers to create and manage strong relationships, gain commitment and accomplish shared goals.
• Demonstrated effective verbal/written communication skills to communicate at a senior executive level.

Preferred Qualifications:

• 5+ years in Internet marketing is strongly preferred.
• Multi-channel, integrated marketing experience desired.
• Knowledge of web analytics systems, tracking and reporting platforms and Marketing Resource Mgmt (MRM) or other campaign management tools a plus.

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