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Sr Digital Account Executive

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Our client, a marketing / branding firm in Framingham, is looking for a Senior Digital Account Executive! This role is onsite on their Framingham, MA office, is temp to perm, and starts ASAP.

The Senior Account Executive will oversee their key clients’ deliverables and collaborate with cross-functional teams on strategies, big ideas and implementation.

Responsibilities:
• Act as day to day client contact with a focus on identifying opportunities and ideas for cross capability teams to sell new work
• Manage multi-channel marketing programs (targeted communications, CRM/email marketing, social media, direct mail, etc.)
• Understand and articulate overall program strategy, objectives, measurement strategy and relevant results for program
• Collaborate with agency partners to drive integrated creative strategies and ensure work is on time and within budget
• Develop and manage digital projects, including: paid search campaigns, social media campaigns, web dev project management, online lead generation
• Experience with traditional marketing channels, including print ads, brochures, and collateral pieces
• Work closely with creative, content and development team to ensure high-quality deliverables
• Negotiate, define, communicate and manage the scope of each project
• Ownership of project estimates; responsible for working with project team to develop initial estimates and to manage time/cost against those estimates

Requirements:
• Minimum 4 years of agency experience as an Account Executive managing interactive or web development initiatives
• Experience managing digital media projects, including Paid Search, Social Media and Email campaigns
• Working knowledge of Paid Search (Google, Bing)
• Working knowledge of marketing automation platforms (HubSpot, Marketo)

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