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Sr. Designer

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Our large financial client seeks a Sr. Designer to join their team for a 2 week assignment, which may possibly be extended through May, 2012.

Position Description:
Position provides creative thinking, ideation, leadership, concept development and functional expertise (copywriting or design) to the execution of marketing communications for assigned business lines. Position requires one to be both brand and product knowledgeable with a solid understanding of assigned business lines and the ability to provide BPs with fresh, high stopping power communications that help create customers, sell products/services and enhance the customer experience.

Creative Development
Partner with and support one's Creative Team in the conception, development, refinement and execution of on strategy, on time, high stopping power creative that delivers on Creative Brief and BP's objectives.
- Proactively seek information, clarification and business and product knowledge. Become an expert in your business lines. Know your business objectives. Your target demographics and psychographics. Product benefits. Advantages.
- Understand and execute to the Creative Brief; ask the right questions of BPs and Customer Insights to ensure you have all available advantageous information to craft your sales propositions.
- Be expert in your craft (copywriting or design) and possess and apply a clear understanding of advertising, POS, and direct response principles, methods, techniques.
- Manage your time and produce consistently appropriate and effective communications under tight deadlines.
- Don't settle for the routine, stretch yourself by seeking fresh ways of communicating with appropriate wit and style. Find ways to present expected information in unexpected ways??thru novel concepts, copy and design.
- Craft concepts that enhance the brand and distinguish our products from the competition's and clearly convey our products' advantages over the competition.
- Utilize your functional expertise (copy or design) and craft creative that is free of errors in fact, style or presentation.
(If a writer) craft copy that is bold. Concise. Gets to the point quickly and calls the reader to action.
- (If a designer) craft layout/design that appropriately supports sales proposition/objective, compels investigation and engages the reader/shopper.
- Be a solution provider. Identify challenges and recommend solutions.
- Welcome feedback and be professional and receptive to creative criticism and collaborative with BPs and creative team members.
- Whenever warranted, move beyond your comfort zone. Pursue and participate in learning and skill development opportunities, including opportunities to occasionally work on project in other creative units or in special initiatives.

Creative Management:
Ensure all your work is proofread and corrected prior to submittal to BPs.
- Ensure all creative files are set up accurately and to specifications.
- Comply with company/department requirements/policies.
- Collaborate openly, build upon the ideas/creative of team members and share key information with colleagues and teams of other units.
- Be able to present, defend and "sell" your work effectively to creative management and BPs.
- When delegated, substitute for your team leads at creative review and/or BP meetings.

Process Management:
Attend and participate in internal creative review meetings.
- Attend quarterly company, marketing and CBCS staff meetings.
- Understand and comply with all department processes and standards.
- Attend and participate (where appropriate) in all staff meetings.

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