Responsible for leading the concept and creative development of written messaging and communication of all marketing needs for retail/ eCommerse company. Ensures that the tone of voice and the integrity of the brand is present through in-store graphics, direct mail, advertising, digital, branded platforms and targeted campaigns, and maintain continuity in all facets of the brand experience.
Creates, develops, and executes descriptive and effective copy for marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
Maintains knowledge of current copy standards and formats to consistently and effectively convey the company’s image and positioning within the marketplace.
Collaborates with manager, designers, writers, other marketing team members, and external stakeholders to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
Communicates regularly with project management team to ensure assignments are completed on time.
Attends and/or leads meetings facilitated by business area or project initiator to understand the goals and objectives throughout the stages of a project.
Presents assignments to business area managers/leaders and peers as needed.
Leads the team’s more complex creative assignments and mentors other team members
Bachelor’s Degree and at least 5 years of experience writing copy for marketing materials across a variety of media including collateral, catalogs, direct mail pieces, magazine ads and circular spots or a High School Diploma/GED and at least 8 years of experience writing copy for marketing materials across a variety of media including collateral, catalogs, direct mail pieces, magazine ads and circular spots.
Experience with Retail.
Knowledge of consumer, industry and competitive trends including knowledge of industry design styles, standards and formats.
Experience collaborating with (internal resources, external resources, both) to develop strategies that meet department goals within budget and established timelines.
Experience developing ways of accomplishing goals with little or no supervision, depending on oneself to complete objectives and determining when escalation of issues is necessary.
Experience creating ad campaign concepts for various media.
Basic level skill in Microsoft Word (for example: opening a document, cutting, pasting and aligning text, selecting font type and size, changing margins and column width, sorting, inserting bullets, pictures and dates, using find and replace, undo, spell check, track changes, review pane and/or print functions).
Knowledge of brand identity guidelines and style guidelines to achieve consistent and effective messaging and corporate image in all marketing concepts.
Experience presenting to and coordinating senior level meetings, including preparation of agendas and documents.
Experience with InDesign.
Preferred Qualifications & Interests (PQIs)
Experience with multi-cultural marketing.
Experience with Beauty.
Experience with health and/or medical communications.
Bilingual in Spanish.