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Sr. Copywriter (Biotechnology)

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We are in the process of growing our busy, internal agency and are seeking a highly creative senior level copywriter. In this role, you will develop big ideas and translate them to high impact and effective campaign concepts and copy for integrated campaigns and marketing deliverables across all channels. You will help establish and support leading practices that ensure messaging aligns with brand standards and is delivered with quality, clarity, and accuracy.  

 

 

Responsibilities:

  • Develop creative campaign concepts from strategic and creative briefs
  • Write creative, powerful and persuasive copy for integrated campaigns and marketing deliverables across all channels (print, digital, and multimedia/videos)
  • Work closely and collaboratively with creative and brand teams to brainstorm, concept and execute on deliverables
  • Work with marketing and product marketing teams to understand customer segments, go-to-market strategies, unique selling proposition, customer research, and competitive advantages to create compelling campaigns and messaging that persuasively convey the value of Illumina products and delivers against marketing objectives
  • Achieve a high level of customer satisfaction for internal and external stakeholders
  • Communicate and translate complex scientific and clinical data into clear, concise, and compelling message to the target audience

 

  • Support the adoption of best practices for effective concept and messaging development and measurement
  • Help to maintain brand standards and ensure all messaging and communication are aligned
  • Ensure compliance of content with Medical/Legal/Regulatory guidelines
  • Mentor and assist less senior copywriters to hone their craft
  • Work within a marketing resource management system to ensure project visibility and efficiency of work flow
  • Leverage Acrolinx system (content quality management system), provide proofreading support, and work with designated external proofreaders to ensure consistency and excellence in messaging execution
  • Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines

 

Requirements:

  • 8+ years of creative copywriting and editing experience in an advertising agency or in-house corporate creative team setting
  • Exceptional ability to write powerful and inspiring copy for integrated, multi-channel campaign tactics
  • Strong brainstorming and concepting expertise
  • Strong leadership, strategic thinking, and business partnering skills with a focus on being solutions oriented
  • Strong presentation skills to pitch, articulate and rationalize creative strategies, concepts and campaigns
  • Digital sample of current portfolio showcasing strong conceptual thinking and multi-channel campaign work
  • Strong interpersonal skills with preference to work collaboratively as a team and develop good working relationships, but can successfully work independently to achieve results
  • Ability to work within brand guidelines and assist in developing and fine-tuning messaging standards
  • Excellent organizational and communication skills, and with the ability to prioritize tasks and manage multiple projects
  • Proven ability to excel in a fast-paced environment and meet tight deadlines
  • Experience in life science, medical marketing, or healthcare industry a plus

 

 

Education:

  • B.A. or above in English, Communications, Journalism, or other relevant major

 

 

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