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Sr. Copywriter

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Responsible for collaborating with creative teams to create impactful marketing campaigns that include print, digital and out-of-home materials. Develop original and on-brand communication across a range of different customer facing formats.

Primary Duties:
• Create ad copy for in-store marketing materials, including merchandising displays, POP/POS materials, digital and animated banners, etc.
• Write fresh, clear and strategic messaging that drive business results, support key marketing initiatives and inspire action while maintaining a brand-appropriate tone.
• Observe, examine and use products to gain better understanding of subjects.
• Write other types of documents such as news releases, letters of response, personal interviews, items for other departments, instruction manuals, etc.
• Read and maintain a library of current reference materials and product files.
• Understand laws governing copy such as registered and trademarked symbols, country of origin and material construction.
• Work with creative team to manage various digital marketing deliverables including homepage sliders, touts, emails and various social skins and assets.

Key Qualifications:
• Excellent written and verbal communication/presentation skills.
• Proactive, creative and self-directed.
• Ability to read, analyze and interpret all forms of information
• Ability to write for a variety of media and audiences
• Must be well organized, detail oriented, team oriented but able to work independently.
• Must demonstrate tact and diplomacy.
• Ability to prioritize and multi-task efficiently while remaining calm under pressure and delivering on tight deadlines.
• Must possess strong analytical and problem solving skills.
• Master of Mac OS and Windows. Ability to use desktop publishing programs (preferably QuarkXPress). Knowledge of MS Word and Excel (prefer FileMaker Pro as well).
• Minimum of BA in English, Journalism, Advertising, Marketing or related field of study.

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