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Sr. Copywriter

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This is a temporary contract opportunity from June through December of 2015. This contractor is responsible for copy development and proofing for the CVS Photo website and various supporting marketing materials. Individual needs to be able to work independently and will be responsible for managing and tracking all of their own copy and proofing projects. Must have a solid background in Microsoft Office. Must have an understanding of typography and design. Must be well organized and able to communicate ideas with team members and agency partners. Must be able to work collaboratively in a fast paced environment, and manage multiple projects from start to finish. Additional responsibilities include developing relationships and partnerships with internal and external agency partners.


PRIMARY DUTIES AND RESPONSIBILITIES:


  • Responsible for writing copy to introduce and explain products in customer-friendly language
  • Responsible for writing copy to support go-to-market plan surrounding launch of new photo website Responsible for writing the copy for marketing campaigns, including emails, digital advertising, mobile app marketing, and website banners
  • Manage photo copy to closely align with the photo style guide
  • Partner closely with design agency to ensure copy and voice come to life appropriately
  • Drive consistency in messaging across channels
  • Partner with SEO team to utilize important keywords in copy
  • Proofread all copy and creative layouts from agency
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