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Sr. Copywriter

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Tasks and Responsibilities:


Work with Integrated Communications Management and Product Marketing to understand customer segments, go-to-market strategies, unique selling proposition, customer research, and competitive advantages to create compelling campaigns and messaging that persuasively convey the value of the client's products and delivers against marketing objectives
Achieve a high level of customer satisfaction for internal and external stakeholders
Communicate complex scientific and clinical data in a clear, concise, and compelling manner to the target audience
Develop creative campaign concepts and write persuasive copy, working closely with the manager of creative communications, brand management, art directors, designers, and the production team as applicable
Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines
Participate in brainstorming sessions with other members of the creative team and outside agencies in order to develop ideas for campaign concepts, visuals, copy and videos
Support the adoption of best practices for effective concept and messaging development and measurement
Help to maintain brand standards/platform, ensure internal communications are aligned through all media channels and brand standards/values are visible company-wide
Leverage Acrolinx system (content quality management system), provide proofreading support, and work with designated external proofreaders to ensure consistency and excellence in messaging execution


Preferred Background:
Minimum of 5 years copywriting experience in an advertising agency or in-house corporate setting, working on integrated campaigns and launches (life science, medical marketing, or healthcare industry preferred)
Proven advanced concept and copywriting expertise for integrated, multi-channel campaigns with a current portfolio of this work
Adept at working within and developing brand guidelines and messaging standards
Excellent organizational, communication, and interpersonal skills with the ability to prioritize tasks and manage multiple projects
Experience working effectively independently, and as a team
Accustomed to meeting deadlines in a fast-paced environment
Presentation skills to pitch and rationalize creative concepts and campaigns


Education:
B.A. in English, Communications, Journalism, or other relevant major

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